How ddid Denver's Prost Brewing not only regain its pre-COVID draft volumes, but exceed them? With an on-premise strategy of relationship building, two-way feedback, and a simple, focused message about its beer styles. Subscribers are learning more at sightlines.news

We're continuing our deep dive into the draft opportunity with a focus on taprooms. At NYC's TALEA Beer Co., which distributes to chains like Whole Foods and Trader Joe's, co-founder Tara Hankinson still calls taproom draft beer the brewery's "lifeblood." sightlines.news/analysis/how-a…

Today, it's hard to create meaningful glue between on-premise and off-premise sales, but it may be more necessary than ever. This week, subscribers are learning about how retailers, wholesalers, and brands can unite around sales strategies that bridge the on- and off-premise.

Our deep dive into draft continues with a look at the relationship between on- and off-premise sales. Subscribers can learn how one craft brewery—and its distributor—committed to draft placements and saw a boost in off-prem retail as a result. Join us: sightlines.news

The right on-premise strategy has ripple effects in the off-premise, too. Subscribers are learning about how to maximize both. Join us and get smarter, faster: sightlines.news

Is a tropical hazy imperial IPA more like a light lager or an FMB? How consumers think about categories is changing—if they think about them at all. At Sightlines, we're exploring how bev-alc companies of all types can respond: buff.ly/3zI0Egx

The gravitational pull of RTDs, FMBs, and flavored non-alc beverages are changing the way drinkers think about traditional beer, wine, and spirits. It's about joy. It's about cutting through noise. It's about meeting people on their terms. Here's how: buff.ly/3Njumvj

Adult alternative beverages (AABs) succeed because they meet drinkers on their terms. No rigid categories. No geography lesson. No baggage standing between consumers and flavor and format—just meeting what drinkers want in that moment. Learn more: buff.ly/3Njumvj

Americans crave third spaces, and what they demand from those third spaces is rapidly changing. Our latest video digs into those shifts across restaurants, bars, retail, and more. The impacts for beverage brands are immense. Get caught up at sightlines.news

The Gist delivers all the bev-alc news and analysis you need in less than 30 minutes. On this episode: + Beer wholesalers get the green light on hemp THC + Decoding how drinkers approach the shelf + Wine's historic marketing push ... & more Listen in: buff.ly/482KL0W

Which alcohol categories are most "swappable" for each other? Data from the Brewers Association's survey helps us understand how drinkers—not the industry—think about interchangeability. Learn more: buff.ly/3MH0rNl

Some of today's most successful alcohol brands don't market themselves within their category. Understanding how a drinker sees your product unlocks more resonant, creative ways to reach them. We're here to help: buff.ly/3zI0Egx

On The Gist, Bryan Roth and Kate Bernot deliver all the bev-alc news you need in < 25 minutes. This episode: + how to better understand today's THC consumer + why everything is energy now + do the latest non-alcoholic beer moves add up? Listen in: buff.ly/3YsdKGU

An all-time high of 17% of homebuyers are purchasing a home designed to accommodate multiple generations. Why does this matter for bev-alc companies? Because living together changes the way people prioritize needs, organize budgets, and shop. buff.ly/3AlIh1q