using our own platform for consumer app growth is actually the coolest thing ever (over 1.5M impressions today + hit #52 on app store) micro gen z ugc campaigns r in for 2025... #apps

when sideshift grows everyone else in the consumer app space grows with us. come source top tier micro gen z ugc creators to send your app to the charts ! #growth #entrepreneurship

ill say it - i hate high spend influencer marketing campaigns. can get 100x the return on micro gen z ugc campaigns. if it flops your out a few hundred bucks, not thousands.

give give give and never expect anything back - this is how you win in startuplandia.

chat we might b cooked

home was full with 20 lovely people something special about this consumer space - if you’re in san diego hit me up & thanks SideShift for the cookies 🥹

if you're running ugc campaigns PLEASE iterate every day. it's as easy as sending a message with top performing videos and what you learned from them. will help you go viral 10x faster i promise

how we're going to scale to 100M+ views organically. it's all about finding the right format - once you've found one that is easy and repeatable for your niche, its game over. since we are in the job market space (connecting gen z with cool consumer companies) we honed in on

how to make a good job posting to attract high quality UGC candidates (aka how to find good creators): - have applicants recreate a viral video that you’re going to replicate in your strategy - set deadlines to determine if creators are timely - be transparent with pay

warm up is key! 🚀

Steal this format for your consumer app. We’ve done over 10M+ views last month with one super dumb, super scalable content trick. I call it the “Big - Little” format. Here’s how it works: Top text: say the big, obvious problem. Something anyone can relate to. Bottom text:

Airlearn hit #6 on the App Store using SideShift. They hired an army of college creators, tested relentlessly, found what works—and scaled it fast. Now they’re doubling down. Old playbook: ads and influencers. New playbook: 50 creators a day.

When you come up with a format so viral that Yahoo even picks it up 😭😭😭😭

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just dropped episode 1 of May I Have Your Retention Please Podcast and it’s a banger. I got on a call with Drew Levin, cofounder of SideShift, the gen z creator marketplace that went from cold pitching bars and handing out flyers to top 50 on the app store. in this

nyc consumer friends!!! playkit is coming to new york 🗽🍎 & we’re teaming up with SideShift to bring all our tech friends irl thursday, aug 7th all your favs going > founders > marketers > devs > creators lmk if you’d like the invite <3 see ya there!