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Is TikTok really launching a new U.S.-only app by September? Reports say yes. TikTok says no. I break down what this means for creators, the future of TikTok Shop, and why I’m watching this closely 👀 More in my newsletter this week: shiras-newsletter.beehiiv.com/p/a-new-tiktok…

Bonjour from Montreal!

As a mental health advocate who’s worked with The Trevor Project for over a decade—this hurts. Ending the “Press 3” LGBTQ+ option on 988 takes away a lifeline for queer youth. Support should be non-negotiable. We need to do better. 🏳️‍🌈🧠 cnn.com/2025/07/17/hea… #LGBTQ

Kind of sick of hearing about the Coldplay concert affair and everyone’s hot take tbh. What about you? But here’s what it comes down to: – Don’t cheat – Don’t be surprised if you get caught and dragged – And definitely don’t sh*t where you eat

Every day is a new day to try something, take one more step forward and do your best. That’s all you can do.

TikTok might be splitting into a U.S.-only app called “M2” — and it could change everything for creators, from monetization to community reach. What’s really going on? I broke it all down in my newsletter — the launch timeline, what TikTok’s saying, and what this means if you

That feeling when you finally organize your desktop… after a year. 😮‍💨

With family over the next two weeks finding the balance between patience, boundaries and gratitude. 🧘‍♀️😮‍💨

My latest newsletter all about vibe coding- the hottest AI trend in tech for non techies 👇 shiras-newsletter.beehiiv.com/p/unpacking-vi…

Love getting this feedback from a speaking engagement I did last week. Can’t wait to do more!

Is the nft market back? I’m probably going to sell a bunch to pay off some bills 😅

Word of the week from therapy: be pragmatic.

Meet Henrik werdelin He’s on a mission to help launch 100K AI-powered businesses through his new platform Audos, offering funding, tools, and support without taking equity. Intrigued? Listen to the full convo on the latest episode of The AI Download 👇 Spotify:

Is anyone else going down an Ozzy Osbourne rabbit hole right now and watching all the clips from The Osbourne’s pop up?!

Watched Call Her Alex on Hulu and of course… immediately wrote an article for Inc. about it 😅 Cc Alexandra Cooper Call Her Daddy inc.com/shira-lazar/5-…

My CNN International segment on Vogue Magazine featuring a GUESS ad with AI models in their latest issue. People are not happy. Do you get why or is this being overblown? Here’s my hot take! #vogue #ai

.Ryan Trahan just raised $11M for charity. He redefined what a creator brand partnership can look like. I break down this new sponsorship playbook for giving back in my latest newsletter. Because return on impact could be the new ROI. Full story ⬇️ shiras-newsletter.beehiiv.com/p/this-creator…