Great moment.

Smart

This should be a massive adland story. The specific details of the research 'outcomes' are disgusting, and I don't say that lightly. I'd imagine there are plenty of Stagwell employees who are themselves disgusted reading this, including in the Dublin agency they own.

Nike and Drake are trying to make cricket cool. sportsverse.substack.com/p/cricket-nike… Rugby is so far behind in this creator/culture partnership space it's incredible.

ALD selling via Mr Porter now. Interesting move. Their first wholesale relationship in a while. Feel like the brand has lost a lot of its early cred by becoming more mainstream and is way overpriced...which might suit the Mr Porter audience! mrporter.com/en-ie/journal/…

"I can’t overstate what a massive opportunity this is: every item in every YouTube video is on its way to being a monetizable surface...which it could surface with an affiliate fee link, or make biddable for companies who want to reach primed customers." stratechery.com/2025/the-youtu…

American sports merchandising really is another level. The Lions and Oasis merch stores earlier in summer didn't have half the amount of SKUs as this.

No way Lowry and Rory are losing that match. Crowd are fucking themselves over if anything. The blood is up for Lowry in particular. Brilliant to watch. #RyderCup

Saw a quote (FT or WSJ?) recently from a CEO arguing that consultancies are using AI pilots to allow junior consultants learn on the dollar of another org. No way that there's enough actual AI experts within Accenture to enable this level of spend to be effective.

UIBH FHAILI! UIBH FHAILI! UIBH FHAILI! #RyderCup2025

He also holed that putt just after another drunken clown in the crowd yelled something grotesque about his wife. He had the grandstands emptied about 15 seconds later

That's a proper iconic Irish sporting moment that. Stars properly aligned. Absolute legend Shane Lowry. #RyderCup2025

Someone please cut that Lowry dance with the Seamus Darby celebration. Hon the Faithful county! #RyderCup2025 🇮🇪

Haha this is the absolute classic post Ryder Cup win captain post. A stunning example of the halo effect and post hoc fallacy. I’d say that nice shampoo really got the lads going when staring down the barrel of a historic comeback loss down the stretch!

The American mind cannot comprehend etc etc. Imagine if we could build apartment blocks higher than 6 stories, nobody in Dublin would need to buy a ticket for Croker! You’d see the halfway line from Arklow!