Good Products are Opinionated. “Every great founder I’ve seen up close, or even from afar, is highly opinionated and they’re almost dictatorial in how they run things. Also, early-stage teams are opinionated. And the products they build are opinionated. Opinionated means they

Followed the trail of pink tabebuias this rainy morning and came back home with a regulated nervous system and a very muddy, happy dog.

Roy Virality is reproducible product-led growth. What you’re describing is a media bump. The former has compounding benefits to a product. The latter is just short-term spurts of attention that need to be remanufactured every time.

Post-sales teams have been making it work with spreadsheets and duct tape for far too long. That's changing. And I'm here for it all 🙌

Back to building again. Best feeling.

when you feel anchored in what you're building, when you're expressing from a place of clarity and authenticity (not perfection), and when you actually like what you're working on, no rejection stings as much. because it's not about anyone validating you. it's about you building

marketing is the new cs major

It’s a locked in December. Got a bunch of accelerator apps in. A demo ready. An MVP underway. A few customer discovery calls done. And a day of design ahead of me. Always a good time to be a founder (especially because I can sit in a blanket with my dogs and do this)

watching home alone 2 for the holidays, awesome film

Tried to take a cute picture with my older dog

My year end reflections have usually been pretty unstructured, but this time round I wanted something that made me reflect deeper. After analyzing ALL the possible newsletters I get that have year end reviews, Sahil Bloom's was the best. Objectively empowering.

I have regretfully re-discovered jujubees this Christmas and the sugar crashes are horrible. What we were even on as kids 💀

my competitive advantage is i'm having fun

Pretty neat. Maybe my favourite wrapped of the year.

I’m increasingly convinced that emotional control is the ultimate sign of personal growth. The ability to remain unshaken by the little collisions and inconveniences of life. To avoid assigning false narratives to everyday slights. That’s when you take control of your own life.

Bought in 2026 with a home cooked meal from Ottolenghi’s SIMPLE and some Ted Lasso. Back to building and routine.