Literally….PRIME ‘TIME’ 🏆

😎 ⁦Blenders //⁩ and ⁦COACH PRIME⁩ are putting on a masterclass in marketing and collaboration right now 🔥 Chase Fisher //

Thank you pops for putting COACH PRIME on my radar. You are about to witness the most iconic relationship in sunglasses unfold. // #WeComing

Spoiler Alert: PRIME shades were $69 but Coach personally requested $67 before launch. An ode to his birth year and I quote 'I don't want to be affiliated with the number 69' haha

Details matter. They matter, a lot!!