Just as financial markets scaled and liquidity priced in everything, the ad markets have priced everything in as well

There's no point in complex media buying anymore, there's no edge

But content remains as the singular and most important edge

Content becomes the new targeting

As liquidity and scale prices in traditional advertising the only remaining factor is content.

Content itself optimizes campaigns: not only solving for vanity metrics like impressions/clicks - but the ability to self select down the funnel for power users and higher LTV.

No, social media algorithms aren't 'ruining society'

People who critique 'the algorithm' forget it has no set morality, no set value system

It's a reflection of what's most optimal for capital flows given our late stage capitalist society

Capitalism 'deterritorializes.' It…

After making 10,000+ tiktok videos for apps, here's what we learned

'You guys do math and finance and now you make videos on the internet?'

Although non-obvious, the venn diagram of these worlds shares more surface area than what first meets the eye. Hamza Alsamraee and I explain here:

open.substack.com/pub/andrewpres…

Since the Newform dinner in NYC was a banger--we're hosting another one in LA

April 1st

If you're building or investing in consumer, DM me

If someone dunks on college, they’re usually one of three groups

- They didn’t do well in school. Skill issue for the most part
- They did too well in school. These are exceptions to the rule
- They regret what they studied. Again, skill issue

The reality is college is a great…

We’ve made all these mistakes so you don’t have to. Hamza Alsamraee explains here:

More founders need to understand that ~20% growth + kinda sorta breakeven is a long road to nowhere and a waste of everyone's time (yours, investors etc.) Either invest in reigniting venture style growth (50-100%+) *or* start producing cash. Anything else is no-man's land.

VCs have historically been focused on competing with each other over the ability to invest in the best founders, but there's a shift happening where soon they'll have to convince the best founders to take VC money at all

has been interesting lately to meet a lot of second time…

play this out long enough, the only moats left are distribution and ownership.

Hosting a dinner for B2C founders and investors in SF next week with Hamza Alsamraee. Come through 👇

partiful.com/e/n2oLHoH16AJp…

Hosting a consumer founder/investor dinner in SF Tuesday 2/27

DM for an invite 💌