Copywriting Tip: Replace generic phrases with specifics. Instead of saying “easy to use.” say “set up in less than 5 minutes.” Details make your copy believable, and believability builds trust.

Marketing Tip: Sell the problem before you sell the solution. If people don’t feel the pain, they won’t value the cure. Make them recognize what’s missing or broken in their world. Then position your product as the answer they’ve been waiting for.

Your customers check their emails. But they’re also glued to their phones all day. Using just one of these channels leaves revenue on the table. But pair them together, and you’ll hit customers exactly when (and where) they’re ready to buy. Here's 10 ways how to combine your

5 Quick Techniques To Instantly Increase Your Sales:

What worked to get your retention program to $1m... doesn't work as you scale. Scale means change. And change can be scary. Warning signs you've outgrown your approach: - Founder still approving every campaign - Performance plateaus despite list growth - Team executes more

Copywriting Tip: End with a reason to act now. People procrastinate by default. If there’s no urgency, they’ll put it off. Show them why today is the best time to act: whether it’s limited availability, a bonus, or a time-sensitive benefit. Urgency moves people from “I’ll

Marketing Tip: Your customer journey should feel like one continuous conversation. From ad to landing page to email to support, the tone and message should connect seamlessly. Disjointed experiences break trust. Aligned experiences build loyalty.

Good copy, great design, offering help.. and a gentle nudge. Today, we break down Revival abandon cart email. Revival’s email is calm, clean, and confident. But elegance alone doesn't win back carts. Let's break down their email👇

Omnisend just got named "Best Overall Email Marketing Company" by MarTech Breakthrough. I use them myself. And after sending 1 billion+ emails for clients, I've tested everything. Here's why I switched to Omnisend (and why I recommend them): They’re built for ecommerce. Not

Direct mail hits different because it's physical, unexpected, and creates premium experiences digital channels can't replicate. Chase and Jimmy chat on how milestone celebrations and product guides turn customers into brand advocates who keep your materials on hand.

How To Actually Make Money With An Email List:

Marketing Tip: Every touchpoint builds or breaks trust. From your ad to your checkout page to your follow-up email, each moment shapes how customers perceive your brand. Make every step intentional. Consistency creates confidence.

Copywriting Tip: Use the first sentence to stop the scroll. If your opening line doesn’t grab attention, nothing else you write will matter. Start with a bold statement, a question, or a relatable pain point. Then earn the right to keep them reading.

The best retention marketers don't just run email campaigns - they become the strategic bridge between media buyers, customer service, and creative teams. Thomas Lalas, at The Art of eCom, shares why retention success requires departmental alignment, not just better subject

Not every shopper adds to cart Some just browse, get distracted, and leave But here’s the good news: that wasn’t a bounce Browse abandonment emails are your chance to pick up that spark and turn it into a sale Let’s walk you through how to do it right with 5 examples and

Your revenue isn’t stuck at the top of the funnel. It’s leaking out at the bottom. You’re investing in traffic, dialing in offers, and fine-tuning campaigns - but conversions are stalling. AOV’s plateauing. And no one can tell you why. Here’s a hint: It’s not your marketing.

Brand copy gets to be cute. eCom copy has to convert. Jimmy & Chase break down why clarity beats cleverness, and the 6 principles every high-converting email or SMS needs to follow. Jimmy Kim Chase Dimond | Email Marketing Nerd 📧

5 Persuasive Copywriting Lessons: