Some sites deserved to be hit by the HCU. I've seen a lot of punching up at Google. But not a lot of 'is my content *actually* good?' Let me clear some things up for the SEO community: → Just because you've 'done the thing' doesn't make your content good. → Just because

Some may say this is a small recovery... I say, it's a glimmer of hope for SEO. Let me be clear: → If this website SUCKED, it wouldn't recover. → We changed nothing during this time. If your site ISN'T recovering, you have to ask yourself: Should it have been getting

If you're building a site (for affiliates or ads) with SEO... Learn this lesson. (Before you burn cash). Build a site with a refined content index (RCI). What does this mean? Well, what did the HCU show us? Even if your content is helpful, you can be destroyed. Because it

Running a business is hard. A lot of people glamourise it. Or romanticise the lifestyle it gives you. In the last 2 months, I've had to: → Fire three people. → Go through 300+ applications for multiple jobs. → Restructure an entire org. → Build and implement new

Our first £8k day in bookings. My wife is now nearly at our target for 2025. I love SEO, and we still get enquiries every couple of days through the website. But the immediacy and data from Facebook is insane. I look at it like this: 1. Links cost me £500-£600 to build a

In the last 3 months, I've interviewed over 100+ people for SEO roles. Your skills aren't letting you down. Your delivery is. If you're trying to get experience, earn more money, or land a new SEO client, please learn: 1. How to communicate in commercials. 2. How to navigate

This. x1000 this. Everybody wants a high performer. Everyone wants a grinder. Then they smother them with calls and micromanagement. You can’t have both. Want a robot? Employ one. Want a game changer? Employ one and get out of their way.

SEO has been a drag lately. SEO Twitter is such an unhealthy space. There’s so many angry folks out there willing to act a fool online to prove a point about *Google*. So, I started training BJJ. To get my head out of this world. It’s been a HUGE benefit to me. My

Looking for something to do this weekend? I need your help 🙏🙏 We just acquired Beki.io and would love to have some users hop in, test it, and give us some valuable feedback! It currently has a limited FREE Plan, but if you are a friend of Acme, shoot me a

PSA to the SEO industry from the SEO industry: If it works and it makes money… Keep. Your. Mouth. Shut. I’m seeing TOO MANY people outing tactics that work well. It’s cool for your likes on Twitter, I get it. But don’t fuck up somebody else’s pockets in the process.

Excited to be building again. Stepped away from SEO more and more recently in the last couple of months. I’ve realised I’ll always have that skill set. It’s what I’ve loved to do for over a decade. But building with smart people is what I love. Working on something with

I NEVER share this stuff. But, fuck me. This is good. Great to see Google doing a good job caring about the little guy. Next time you’re worried about following Google’s rules—don’t. Don’t bother. Google doesn’t even know what the rules are anymore.