Skechers ran two ads at the Super Bowl, both using country legend Willie Nelson.
The one in the Top 10 at number 5 was the more straightforward of the two, a simple montage with a famous song and happy joggers.
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We're counting down some of our favourite Cannes Lions Grand Prix winners of years past.
First up, this deliciously cheesy ad from Cheetos perfectly pairs MC Hammer's hit song with a creative storyline. Chester Cheetah
View the report: bit.ly/3xJUqZA
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With the Coachella Valley Music and Arts Festival around the corner, our latest blog takes a look at 5 ads that successfully used music and how to get song selection right.
Read it here: bit.ly/3K6HZMy
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.Jersey Mike's Subs are the latest to turn an old song into a fresh ad with their meat-slicing remake of “Eye of the Tiger” earning them US Ad Of The Week. Highdive's work is a deceptively simple spot which lands with viewers on several levels.
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