Proud of my team bringing this innovative product to market and developing a completely new model to effectively identify MFA. Appreciate partnering with Chris Kane of Jounce Media and Mike O'Sullivan and Ian Meyers of Sincera. Tremendous team effort.

Thank you Andrew Byrd of AdMonsters for speaking with me about made-for-advertising (MFA) sites and the unique way we are tackling it at Integral Ad Science. #IAS #AdMonsters #MFA admonsters.com/industry-exper…

Check out the latest research from our Threat Lab team on ad fraud seasonality! Be sure to download the full report. #IAS #adfraud #ivt #thethreatlab

IAS Senior Director Scott Pierce shared his insights with Chris Pash (chris pash) for AdNews Australia on MFA sites, why they are created, and how fraudsters profit from these schemes: bit.ly/41pRqPs

Generative AI increases productivity. Unfortunately, it also makes it easier for bad actors to commit fraud. Check out this latest research from the Integral Ad Science Threat Lab team to learn how generative AI is impacting advertising. #IASThreatLAb #adfraud #mfa #GenerativeAI

The Threat Lab’s latest blog post looks back on the holiday season and found that ad fraud rates were 67% higher during this time compared to the rest of 2023, highlighting a crucial period of risk for advertisers. Learn more on the IAS Insider: integralads.com/insider/threat…

IAS Senior Director and Head of Fraud Protection Scott Pierce talked to Anthony Vargas about our AI-driven Made for Advertising measurement and optimization solution, capable of identifying both MFA and “Ad Clutter” sites. Read more in AdExchanger. adexchanger.com/online-adverti…

IAS harnesses AI to help advertisers avoid MFA sites dlvr.it/T3fldk #Marketing #Advertising

Extremely excited to announce the MFA solution we've been developing for the past 12 months. We wanted to get it right and we believe we have. So many different teams at Integral Ad Science contributed to this successful launch. A tremendous #OneTeam effort. Thank you all.

Made-for-advertising or made-for-arbitrage? Here's an oral history of the murky made-for-advertising crusade. buff.ly/3V6FiBN

Different from MFAs, cheap reach inventory is the next target in supply path optimization. More in this Digiday+ Media Briefing. buff.ly/4a0O34G

Between the confusing nature of the term “made-for-advertising” and the fact that there is not a universally shared set of definitive parameters amongst industry stakeholders for identifying MFAs, the MFA crackdown started resembling more of a witch hunt. buff.ly/4a36HJg

Our Made for Advertising (MFA) AI-driven Measurement and Optimization solution is now live, empowering marketers to detect and avoid both MFA and Ad Clutter sites at scale to drive maximum efficacy across the programmatic buying process. integr.al/4aFtrPP

Thank you to Catherine Perloff for the opportunity to speak on the topic of MFA. Integral Ad Science remains dedicated to fighting made-for-arbitrage sites and raising the standard for transparency and quality in digital advertising. #MadeForAdvertising #MFA #AdTech #MediaQuality

IAS has been accredited by the Media Rating Council (MRC) for sophisticated invalid traffic (SIVT) filtration on CTV, adding to our growing list of MRC-approved products for CTV. Read more: integralads.com/news/ias-earns…

IAS SVP of Product Management Sam Cox is joining an exciting lineup of industry leaders at Jounce Media's SPO Summit, where he’ll discuss his experience managing inventory quality and the evolution of IAS’s product offerings. Click here for event details: jouncemedia.com/spo-summit-2024

Excited to announce Integral Ad Science’ first-to-market partnership with Lunio to provide post-click measurement and protection across search, social, and display networks!

Our strategic partnership with Sincera aims to elevate industry standards and deliver unparalleled solutions to advertisers and publishers alike as they seek to maximize return-on-investment and safeguard and scale their brands. Learn more here: integralads.com/insider/sincer…

We've revamped our Ad Fraud Essentials Guide to include emerging trends in fraud activity and explainers on why actionable data is key to addressing these challenges. Click here to download: integralads.com/solutions/ad-f…

Excited to announce some new MFA research conducted by Integral Ad Science Research & Insights team. The team analyzed the performance of quality sites relative to MFA and ad clutter sites. Their findings are quite remarkable: integralads.com/insider/campai…