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Burnout doesn’t always look like collapse. Sometimes it looks like performance. Like staying late. Showing up strong. Grinding harder, even when your energy’s gone. I’ve been there. When we started Knack, our entire team lived together. We shared meals, losses, wins. Work

It all started with a cold email. I was reviewing the attendee list for a major education event when one name stopped me in my tracks: Esther Wojcicki. Mom of three highly accomplished founders including Anne, 23andMe founder and her late daughter Susan YouTube’s late CEO.

The best investment you’ll ever make is in yourself. But here’s the part most people miss: 𝘠𝘰𝘶 𝘢𝘭𝘴𝘰 𝘥𝘦𝘵𝘦𝘳𝘮𝘪𝘯𝘦 𝘵𝘩𝘦 𝘳𝘦𝘵𝘶𝘳𝘯. That ROI is not some external thing. It’s shaped daily by your decisions, your discipline, your ability to keep showing up. —

For a long time, I didn’t realize how much of my motivation came from fear. Fear of failing. Fear of letting down the people who sacrificed so much for me to be here. Fear of wasting the shot. That mindset, while powerful, often came from a place of scarcity. As an immigrant,

There is an analogy about juggling life’s priorities that I keep coming back to. Brian Dyson, the former CEO of Coca-Cola, first shared it years ago. He describes life as a game in which we’re each juggling five balls: Work. Health. Family. Friends. Spirit. In this game, work

Powerful.

For a long time, I felt guilty doing anything that wasn’t “work”. Watching a movie? I’d start calculating lost hours. At a comedy show? A voice in my head whispered, “You should be building.” I had internalized this belief that more hours = less risk of failure. That mindset