Hitting the road to Atlanta today to speak with incredible women working in sports… or aspiring to break into the industry. While I’ve been very NIL-focused, the strategy behind engaging an audience and turning social media into revenue applies to anyone. All you need is

“What place do I have in NIL?” That’s the question I hear from so many people and even brands. Traditional marketers would look at something like DUDE Wipes and say: •Athletes won’t promote that. •It doesn’t fit with sports. •Fans won’t care. But look at what they just did

What separates AthleteCon? It’s tangible. This isn’t just panels and lectures… it’s a hands-on convention with workshops led by Meta, Snapchat, TikTok, and industry experts. Athletes walk away with the tools to dominate NIL and real brand deals. Brands walk away with hundreds

When people ask me what I think the future of NIL looks like, my answer is simple: we haven’t even scratched the surface. When NIL first passed, college athletes were just that… athletes. They grew up focused on training, competition, and performing at the highest level. Sure,

Wait till you see what Sam Green is launching outside of just AthleteCon. We don’t stop.

In the process of getting AthleteCon trademarked with the legend Darren Heitner The other day I got a letter in the mail saying I had a payment due but it turned out to be a scam. Thank God for Darren’s guidance and resources, or I would’ve fallen for it… it looked so

Been cross-posting my content on my social medias and the increase engagement from Facebook and Snapchat has been flooded. Went from 5k followers on Facebook to now 10k and slightly 1k followers on Snapchat to 6.6k followers. Shout out to Sam Green for the advice!

Proof in what happens when you cross-post your content on your social medias. Just reached 10k earlier on Facebook after a TikTok video I posted on September 17 on Facebook went viral. Still going crazy with the numbers on all the socials. Thank you again Sam Green for the key!

Started working on my vision board for next year and I already have Athlete Con 3.0 on there (especially it’d be amazing to be a speaker and sponsor them) !! Sam Green . Definitely showing the finished product asap!!

Details and tickets drop at 7pm tonight for Sam Green's Athlete Con 3.0 next summer! I'm looking for a sponsor who wants to work together on a special edition of The Athlete's NIL Playbook to gift all of the athlete attendees.

ATHLETECON IS HEADING TO LAS VEGAS! Join us next June 3rd 4th and 5th 2026 at the beautiful SAHARA Las Vegas hotel on The Vegas Strip. Limited spots are available! Secure your place at this exclusive sports event, get your tickets now at athletecon.io before they sell

Last night, I was scrolling through NIL headlines… Arch Manning signing with Warby Parker, major college football players landing deals with Samsung, Gatorade, you name it. And then it clicked. This is exactly why so many “NIL companies” pop up overnight and disappear three

Just wrapped up a 10-week development program with @CharacterFirstAthletics and 15 incredible athletes across multiple schools and sports… from UVA quarterback Bjorne, UVA basketball player Desmond Roberts, to Mia Rogan from Michigan State track, an experienced creator already

she does !! and gets kids paid the right way !! i have the most lucrative deals in the college wbb nil space !! no agent, just mama! real business woman🫶

Every college athlete that wants to learn more NIL, content creation, brand partnerships, & many more: Athlete Con is the answer! Sam Green has provided a platform for the college athletes to build their brand, a community, & so much more. It’s truly a life changing experience.