We hosted 100+ creatives for a new media art pop-up at New York City’s WSA. Thanks to the folks at A24, Pentagram, Chanel, MSCHF & more for coming through — we had an amazing night!

Viral marketing is mostly cap. Sperm Racing? Staged. Icon doesn’t use Icon to run ads. Cluely teased AR, launched a desktop app. Even at my prev agency, our most viral campaign made it look like you could track how many times you hit your vape. In reality, you had to press a

Truman Capote once said: “The most dangerous person is the artist, because they are really only going to ever be ultimately obedient to their vision.” They’re dangerous because they keep going when most people would compromise. They resist the norm. And commit to the work. To

Too many "creative AI tools" today are built as toys: distracting, shallow, and unworthy of the professional’s hand. They deliver speed, yes, but at the expense of substance. They are mere distractions for the dabbler. To build something of value requires a system that respects

We broke the internet trying to game it. The current playbook? Flood the feed. Optimize for impressions. Create for the lowest common denominator audience. That’s the game we play. And for the longest time, its worked. But here’s the truth: what works in the short-term

Building technology with the most relentless up-and-coming creatives for the most pedigreed creatives in the world has exposed me to the most mind-bending shit I’ve ever seen in my life. I really went from making TikTok bait for scrappy startups to helping the world’s best

Virality is taste now. If no one notices, your “refined eye” might just be creative cowardice in disguise. Where too many founders go wrong is thinking they need to optimize for respect first. But respect is a byproduct of being impressive, not a prerequisite. In trying to be

Design’s job used to be to make things clear. Now it’s to make you feel.

We animated aquatic creatures using just two images. Here's how:

Most startups never reach escape velocity due to self-doubt disguised as practicality. They let limiting beliefs kill execution: “This won’t work.” “No one will say yes.” “It’s too hard.” "They’ll push back." Most teams burn ideas before they have a chance to breathe because

A veo3 level video to video model will break the internet.

Create for your inner child.

we’re growing so fast at FLORA we just moved offices twice in 2 months if you want to build the future of creative tools in NYC, come join us link below

I just found out Flora secretly dropped VEO 3 Image to Video with AUDIO and I immediately made a reporter interview! You can actually tell a full story with consistent characters now. More examples below 👇

I think FLORA (FLORA ©) just secretly dropped Veo3 Image to Video. I was just messing around with a workflow and it worked. Made a quick vid :) (Music made with Suno)

A brand campaign designed in FLORA, from start to finish. Watch how creative producer Michelle Ma walks you through her process. From ideation to image compositing, FLORA helps Michelle execute her personal vision and aesthetic taste. Watch the full tutorial here 🔗

Most creative departments optimize for avoiding criticism instead of creating connection. They make work that no one can object to, which means no one cares about it either.

Be whatever you want. Introducing Runway Act-Two, inside the Editor. Drive your characters with performance video—motion, expression, and voice all in one pass.

Let’s roll.

Today we had Natasha Jen and her team from Pentagram Design visit the FLORA office for a workshop! We built brand identity workflows across logo, type and motion to fit directly into their process. Keep an eye out for a deep dive into what our collaborative session looked like.