Thanks to Tom Sallis from Scotch Whisky Association for this great interview explaining how CAPs work.

The It'll Cost You campaign to deter adults buying alcohol for children aims to build on its success when it is relaunched in the summer. See the evaluation report here👉saip.org.uk/resources/#eva…

Calling all marketers in the alcohol industry! Don't miss this opportunity to enhance your knowledge and skills in our virtual training on responsible alcohol advertising on 15 May. We also share our new guidance on alcohol alternatives. Learn more, asa.org.uk/event/virtual-….

Our latest Exposure Report shows that children's exposure to alcohol, gambling and HFSS ads on TV in 2023 were at their lowest levels yet seen. Learn more about the TV ads young people are seeing, and their viewing habits, here: asa.org.uk/news/asa-repor…

For more tips on talking to your children about alcohol visit our website: bit.ly/49Nlqbf

📉 Children's exposure to age-restricted TV ads is in decline according to the latest ASA Report. Watch Regulatory Policy Executive Becky Levell unveil the key findings in our new video. Read more here: asa.org.uk/news/asa-repor… #ASA #ASAReport

The 2024 It'll Cost You proxy purchase campaign is underway running from 1 July to 12 August highlighting to adults the serious consequences of buying alcohol for young people. Find out more here 👉itwillcostyou.com #itwillcostyou #proxypurchasing

Alcohol Awareness Week is a great time to find out more about whether your drinking could be impacting your health. Why not take Drinkaware’s quick and easy Drinking Check to understand more about your drinking.

Buy alcohol for someone under 18 and you could face a fine or prison. Or both It’s a criminal offence to buy alcohol for someone under 18. You could face a fine of up to £5,000 or up to 3 months in prison. Or both. For more information 👉itwillcostyou.com #itwillcostyou

Our Licensing and #CommunitySafety Officers have been visiting premises for #ItWillCostYou, raising awareness among adults about the serious consequences of buying alcohol for anyone under 18. It is a criminal offence with penalties of up to £5000 fine or 3 months in prison.

Buying alcohol for UNDER 18S IS ILLEGAL Buying alcohol for someone under 18 is illegal. Help us clamp down on underage drinking. If you’re asked to buy it, refuse. If you see it happening, tell the police on 101. More info here itwillcostyou.com #itwillcostyou

Great work by Asda and many other retailers in Scotland supporting this campaign as we move into the summer. A timely reminder for everyone of the consequences and dangers of buying alcohol for young people #itwillcostyou #underagedrinking

IT’LL COST YOU Buy alcohol for someone under 18 and you could face a fine or prison. Or both Buying alcohol for someone under 18 is a criminal offence. You could face a fine of up to £5,000 or up to 3 months in prison. Or both. More info here 👉itwillcostyou.com

Great to have Victims and Community Safety Minister Siobhian Brown, PSYV reps and other partners out supporting the It'll Cost You campaign at the Morrisons store in Ayr today. More info here 👉 itwillcostyou.com #itwillcostyou #proxypurchasing #underagedrinking

We should recognize the significant reductions in harmful drinking in the WHO/Euro region: see linkedin.com/posts/internat… for more

IT’LL COST YOU Buy alcohol for someone under 18 and you could face a fine or prison. Or both Buying alcohol for someone under 18 is a criminal offence. You could face a fine of up to £5,000 or up to 3 months in prison. Or both. More info 👉itwillcostyou.com #itwillcostyou

Interesting article in The Times and The Sunday Times by former government scientist Dr. Richard Harding, who digs into the science on moderate drinking. Read his article "Don’t swallow this alarmist claim on sensible drinking" thetimes.com/article/d08dc5…

IT’LL COST YOU Buy alcohol for someone under 18 and you could face a fine or prison. Or both Buying alcohol for someone under 18 is a criminal offence. You could face a fine of up to £5,000 or up to 3 months in prison. Or both. More info 👉 itwillcostyou.com #itwillcostyou

Great to attend the SNP conference to promote what the Scottish Alcohol Industry Partnership is doing to promote responsible consumption and tackle harmful drinking.

Great to be at the Scottish ClubSport national conference and sponsor the network dinner and awards.