Into The Bright Kyoto blended rich heritage and modern innovation with global leaders from architecture, design, technology and religion. How visionary optimism and practical action came to life over 4 days in Japan: saffron-consultants.com/journal/saffro…

The more someone is involved with a brand’s experience, the more likely they are to remember it. 🤝 How Involvement can make your brand a part of your audience’s identity and turn customers into loyal advocates: saffron-consultants.com/journal/memora…

UN World Cities Day is the perfect time to reflect on what truly makes cities—and brand in general—memorable. Learn how City Brand Barometer 2023 proved experience drives memorability: …randbarometer.saffron-consultants.com/latest/cbb-mem…

Memories fade. Repetition helps them stick. 🔄 How creative Repetition can make your brand memorable: saffron-consultants.com/journal/memora…

We partnered with Galp to craft a brand that aligns with their evolution, telling a new story as they work towards a diversified solutions approach to energy. Learn more below. saffron-consultants.com/journal/galp-l…

Experiences that last long after we open the gifts and take down the decorations. 🎄 That’s what brands must deliver to stand out this holiday season, according to Saffron Chief Strategy Officer Charlotte Black in @MediaCatMag. 👉 Read more below. mediacatmagazine.co.uk/how-can-brands…

We worked with Contentsquare to reimagine their brand identity & reflect their mission to be the go-to platform for understanding people—not just data—putting human insights at the heart of analytics. 👉 Access the full case study: saffron-consultants.com/work/contentsq…

Saffron’s Gabor Schreier reveals how we keep raising the bar on quality in The Drum. 🌟 thedrum.com/news/2024/11/1…

Congratulations to VRT on launching the new Ketnet & Ketnet Junior brands. 👏 We delivered strategy, visuals, and UI updates, bringing the two brands closer together within the VRT universe. 👉 Learn more: saffron-consultants.com/journal/vrt-re…

'All polish, no punch': adland reacts to Jaguar’s rebrand Richard Exon @ShapeHistory @jungvonmatt Saffron Brand Consultants Brandpie buff.ly/493I8fQ

🌟 The brand we created together with Bakcell has been recognised as the ‘Most Successful Rebranding’ at the 2024 Felis Awards, held during Brand Week Istanbul. 🏆 👉 Full case study: saffron-consultants.com/work/bakcell

“Good stories stay in people’s minds; the best ones live on in our collective consciousness.” #Storytelling elevates brands ➡️ Saffron Brand Consultants

Meet NEO, البنك الأهلي السعودي's bold digital lifestyle bank—the first of its kind in Saudi Arabia. We partnered with SNB to craft NEO’s identity and experience, and developed a sonic brand in collaboration with Sonic Minds. 👉 Access the full case study: saffron-consultants.com/work/neo

🌟 Saffron's Fernando Ortiz Ehmann shared expert insight into Inditex & ZARA's success, and what's needed for ‘a business driven by short-term trends to sustain long-term growth’ in Retail Week. Read more at the link below. 👇 retail-week.com/fashion/indite…

Where will the latest trends take tourism and travel brands in 2025? 🌏 Saffron’s Ben Knapp predicts what we’ll see more of next year and how brands can craft more memorable experiences for travellers. Read more in WARC 👉 warc.com/content/paywal…

Gabor Schreier’s headlining keynote at Cityscape Global shared our work with Stadt Wien and highlighted how branding can elevate urban life. Learn more at the link below. saffron-consultants.com/journal/citysc…

Combinar el IQ y el EQ es lo que permite a Saffron Brand Consultants construir ideas genuinamente potentes, reflexiona Jacob Benbunan junto a @alexpallete de Picnic en esta potente master class de creatividad Spoti open.spotify.com/episode/0Bhfpq… Tube youtu.be/TmJPfR92vSY

Closing the year by gathering reflections from leaders and luminaries is happily becoming a tradition. As we mark the first anniversary of our inaugural Into The Bright at Tate Modern, we bring you insights from this year’s session in Kyoto: saffron-consultants.com/journal/a-dose…

Art Basel teamed up with Saffron Brand Consultants to reimagine its role, evolving from physical events to a dynamic global platform with the vision: "Powering the World of Art." Explore the challenges and strategy behind this transformation here - creativepool.com/magazine/inspi… #Community #innovation

💥 Jacob Benbunan revela en A Primer Plano el verdadero motivo de la falta de inversión en los trenes 🗣️ “Con los aviones no se la juegan en el mantenimiento por la peligrosidad que tienen, pero con los trenes les da más igual”