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After Tropical Storm Helene devastated western North Carolina, a Dutch tulip grower stepped in to help revive spirits by sending thousands of peonies and daffodil and tulip bulbs that were planted to symbolize hope and resilience. Read more: ow.ly/mhIJ50VIVZQ

Is your digital strategy sharp enough to capture online shoppers looking for Mother’s Day arrangements? Check out SAF's NEW course, "Digital Marketingfor Flower Shops" — free for SAF members —to make sure you're reaching potential customers. ow.ly/To1450VBSBi

As the watchdog of the floral industry, SAF asks businesses to reconsider their Mother’s Day marketing without disparaging flowers. See a negative ad? Let us know. ow.ly/tEBT50VKLGE

Consumers are expected to spend $3.2 billion on Mother's Day flowers — the top gift of choice for the holiday. Are you leveraging that spend to earn loyal customers for life? ow.ly/R8aQ50VKLRm

Are you prepared to talk tariffs with your customers? The Society of American Florists has compiled talking points to help you communicate with customers about how tariffs affect flowers. ow.ly/gBWw50VKMas

Economic uncertainty is growing. Is your business positioned to adapt, persevere and grow? SAF Phoenix 2025, SAF’s annual convention Aug. 11-14, is designed to help floral businesses successfuly navigate today’s challenges and plan for the future. ow.ly/CypM50VKMmN

In the lead-up to Mother’s Day, flowers were in the spotlight — from concerns about tariffs on imported blooms to disparaging advertising. The Society of American Florists responded swiftly to protect the industry’s reputation and promote flowers. ow.ly/FWnJ50VTnJ5

The Society of American Florists is on the hunt for the industry’s most effective marketing campaign — and your strategy could earn you national recognition and a $5,000 prize. ow.ly/tbp450VTos8

Jonathon Boundy has been to many of SAF's annual conventions in his 32 years as a florist — and he’s never been disappointed. “We’ve never attended one without learning something that made us the money to pay for the entire trip,” says Boundy. safnow.org/2025/05/14/unl…

Ever wonder how your shop’s financials compare to top-performing businesses? Floral finance expert Paul Goodman, AAF, PFCI, shares essential benchmarks to help florists measure success and steps to take control of their bottom line. ow.ly/COeW50VToBE

The number of Americans purchasing flowers and plants for Mother’s Day grew over last year, as did florists’ sales, despite economic uncertainty. ow.ly/5oau50VZaEm

Calling all Growers and Breeders! Registration for the 2025 Outstanding Varieties Competition is now open! Be sure to go to our website and register your varieties by July 14th.

Burnout is common among floral industry business owners. Ben Heroman of Billy Heroman’s Flowerland has been there, and at SAF’s annual convention he’s sharing proven strategies to transform businesses from owner-dependent to operationally strong. ow.ly/WazW50VZaJ7

Florists who saw a Mother’s Day sales boost aren’t slowing down — they’re using the same winning strategies to drive summer sales. Take a page from these success stories. ow.ly/pMqH50VZaYe

Wedding work may be meaningful — but it can also be a major profit drain. FInd out how successful florists execute weddings without saying goodbye to profitability. ow.ly/Oe5G50VZb6x

Are you overstaffed, understaffed, or just guessing? Staffing is one of the most critical — and costly — challenges for floral businesses, and keeping labor costs in check can significantly improve your bottom line. ow.ly/1vku50W9h6X

Retaining talented staff is vital to building a thriving business. A simple incentive program can foster a working environment that promotes employee engagement and job satisfaction and improves productivity and revenue. ow.ly/ksmC50W9h9T

If you think your customers are married to a price point, think again. A recent survey found that 62% of shoppers polled cared more about a product’s quality than its price. ow.ly/M15t50W9h8u

When Steve Neubauer joined the family flower shop nearly 50 years ago, most funeral orders were for standing sprays. Today, nearly a quarter of his sympathy sales are non-floral. See how the sympathy business is changing — and how florists are adapting. ow.ly/R4Gp50W9hcR

With the clock ticking on a temporary pause on some tariffs — set to expire July 9 — the floral industry is once again bracing for changes in costs of imported flowers and hard goods. ow.ly/HLxG50W9h5p