Price AI & SaaS based off active usage 🎯

Charging for active users helped with our organizational alignment (Slack history).

Dressing professionally helped give me a little more armor against work attacks. 🛡️

Does your boss judge results or appearance? I think the latter is stupid but surprisingly common.

Shorts or suits for marketer's work outfit?

Wear what your boss wears to work? A good piece of advice I got at an early age. Is this practice dated now?

Marketing is REALLY fun But what I found was NOT fun was EVERYONE having an opinion on what marketing was doing. Oh well, it is what it is.

I've had a lot of success with freemium plans. I think a huge part of that is you get an army of SMB's using your product. And if your product is good, that is an army of advocates spreading the word.

The better (and cheaper) alternative to multi-touch attribution 🎯📊 Look, I like multi-touch attribution. It’s a way to nice way to divvy up credit across the multitude of marketing activities needed to get a deal across the finish the line. But good multi-touch attribution is

$100M marketing budget OR freemium plan? I'd argue you can get the same results.

I always found sales jobs were easier with PLG.

Why Tech Marketers Lose Promotions (Your Outfit Matters) I’ve always been a results-first leader. I didn’t care what people wore. I didn’t care when they showed up. I cared about results. But here’s the reality: not everyone thinks that way. Marketing is a highly visible

🚨 10 Lies SaaS Marketers Tell Sales & Finance 🚨 We’ve all heard them. Some of us have even said them. 😬 Here are 10 of the biggest marketing myths that get thrown around in SaaS companies that's I've seen over my years. 1️⃣ “We gave you plenty of leads!” → Sure, but are

Are you confident in your marketing budget? 📈📉🤔💰 Budgets going up? Going down? What channels are paying off? What’s falling flat? The lack of good data out there always drove me crazy as a CMO. So I teamed up with Carilu Dietrich (Carilu Dietrich), Jon Miller, and rayrike to

Something has been bothering me recently New AI startups using old marketing & sales playbooks 🤦‍♂️ Skipping straight to the enterprise Cold calling and cold e-mails AI spam Top down sales Mindless press releases Trying to buy off analysts Long deal cycles Looks and sounds

Leading up a PLG initiative? This is going to be one of the hardest things you have ever done. Not everyone in your org wants to drink the PLG juice 🧃 Sales might quietly panic about quotas. Finance might stress about freemium killing margins. Marketing doesn't want to

I'll be speaking on marketing, brand and AI at the Kaltura Connect in San Francisco on May 15th! Should be a fantastic event. Link below for tickets if you'd like to join. corp.kaltura.com/landing_pages/…

6x StarCraft World Champion Lim Yo-hwan AKA SlayerS_'BoxeR' final tabled, then WSOP - World Series of Poker did a thing with Wayne Chiang AKA Wayne "D22-soso" Chiang — the first. Who is ready? Nick Plott Dan Stemkoski ZombieGrub

BREAKING: AI has eaten the Internet. Data labeling is so over. & $30 trillion of human work is on the verge of automation. Inside The $2.2B AI Research Accelerator, Turing Founder & CEO, Jonathan Siddharth (Jonathan Siddharth), joins Sourcery to break down the severe power shift in AI

Data labelling is a fricking hard market and there are some core questions. 1. Why does no player want to be called a talent marketplace? 2. Is the proclaimed “revenue” real revenue or GMV? 3. What are the margins given the GMV structure of the business? 4. Are the players not