Media is living in the fast lane. Today, it’s critical to tell a compelling story to capture attention and build awareness – in 7 seconds or less. Tune in to s2s founder & CEO Eric Schudiske’s PR primer from UW CoMotion’s fundamentals for startups: bit.ly/3xGzW6M

s2s has partnered with Bay Area-based PR agency Bioscribe for select life sciences clients to bring the industry's top #scicomm talent to startups on flexible terms that meet their needs. Hear from Bioscribe CEO Nicole Litchfield in The Pitch⬇ linkedin.com/pulse/announci…

This week we learned: #AI is cracking 2,000-year-old mysteries bound in what looks like burnt burritos. The scrolls scorched and sealed for nearly two millennia by Mt Vesuvius presented an ancient puzzle ripe for AI to unravel. Story via Scientificamerican➡️scientificamerican.com/article/ai-unr…

Your 8-point checklist to fact-check yourself before sharing news: Back in 2020, Eric Schudiske addressed the question: "As communicators, how do we counter the combat-ready antagonists poised to attack our emerging technology as science-fiction?" s2spr.com/2019/08/14/sci…

Pitching science or technology reporters as a scientist? hold the phone: here’s an elucidation on words to avoid 👇 Read tips from Eric Schudiske on how to prioritize accessible language when pitching your science: loom.ly/cj8nliA

This Week We Learned: Members of the media are on the move… to new social media platforms as audience behavior continues to evolve including (wait for it…) Facebook. According to the new Cision State of the Media Report 34% of media more active on Facebook.

This week we learned: Doctors are fighting heart disease w/ a *space hairdryer* This new medical device uses sound waves to regrow heart muscle. It takes just 10 mins, but for patients, the results last a lifetime. Read more from Jim Reed in BBC ▶️ loom.ly/QGKFvBY

We're thrilled to share the launch of the new website for the Sustainable Aviation Fuels (SAF) Center, headquartered at Paine Field Airport in Everett. It's been an honor to collaborate with @SnoCounty and Aerospace Futures on this rewarding project. loom.ly/1jFxv9I

Shhhh... From LinkedIn content to a cover story? Now more tech journalists are taking note of your LinkedIn content (sorry X) than ever before, according to a new State of the Media Report from Cision. 62% report they use social media (yeah X!) to spot news, that’s up 8%.

Innovation (& really life in general) is often about being open & prepared for discovering what already exists but remains largely unknown. This Week We Learned ancient biodiversity which once was thought to be lost has been found. The story from KUOW Public Radio lnkd.in/gZp2CjYm