Failing to plan is planning to fail.

Leaders don’t force people to follow, they invite them on a journey.

I have not failed. I’ve just found 10,000 ways that won’t work.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

After a certain point, money is meaningless. It ceases to be the goal. The game is what counts.

We are what we repeatedly do. Excellence, therefore, is not an act but a habit.

Happiness is not a goal, but a by-product.

Stay self-funded as long as possible.

A ship in harbor is safe, but that’s not what ships are for.

Insist on yourself. Never imitate.

When times are bad is when the real entrepreneurs emerge.

You can say anything to anyone, but how you say it will determine how they will react.

Do not wait to strike until the iron is hot; but make it hot by striking.

Take time to deliberate; but when the time for action arrives, stop thinking and go in.

To do great things is difficult; but to command great things is more difficult.

Start today, not tomorrow. If anything, you should have started yesterday.

To do great things is difficult; but to command great things is more difficult.

User experience is everything. It always has been, but it’s undervalued and underinvested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.

The entrepreneur builds an enterprise; the technician builds a job.

There is only one way to avoid criticism: Do nothing, say nothing, and be nothing.