Russell’s: for the serious, kinda serious, and not-quite-so serious bourbon drinkers out there.

Make way Mint Julep. A new contender is joining the winner’s circle. Welcome the Boulevardier. . . 1 Part Russell’s Reserve® 10 YO Bourbon 1 Part Campari® 1 Part Cinzano® 1757 Sweet Vermouth

Give Mom what she really wants for #MothersDay.

But it can be enjoyed however you like.

There’s a right way to make bourbon. There’s no wrong way to drink bourbon.

And we’ve declared Russell’s Reserve as the bourbon for everyone.

However you drink it, wherever you drink it, whoever you drink it with, Russell’s Reserve is here for it.

The remaining percentage that’s bottled is called everyone’s share.

Hamburgers, hot dogs, tacos, or sushi, celebrate the #4thofJuly in your own American way.

There's no room in our glass for do's and don'ts.

Anyone can enjoy a glass of bourbon – even if they don't sport a mustache or smoke cigars.

So in some ways, everyone is a bourbon drinker.

How you enjoy that flavor – straight, mixed in a cocktail, or on the rocks, is up to you.

Hey, we don’t make the rules, probably because there aren’t any.

Russell’s Reserve means, “drink it however you want to drink it” in any language.

Proudly made in Kentucky. Proudly served across borders.

Every glass is different, but the spirit is the same.

During Prohibition or after Prohibition, a Russell’s Reserve Boulevardier is always welcomed. Now enjoy your own glass of Boulevardier: 1 Part Russell’s Reserve® 10 YO Bourbon 1 Part Campari® 1 Part Cinzano® 1757 Sweet Vermouth #russellsreserve #boulevardier #bourbon #whiskey

The name may be royal, but our bourbon is made for all. #houseofbourbon #russellsreserve #bourbon #whiskey

Anyone who says otherwise can put a cork in it. #russellsreserve #bourbon #whiskey