One of the most under-used strategies is modeling. It's a true shortcut to success. - Find a competitor who's crushing it. - Analyze what they are doing. - Break it down into templates. (Don’t copy) - Plug in your own stuff. - Now you have a baseline to innovate.

Always remember: Only a small # of customers convert immediately. Optimizing for the short term undermines long-term profitability. Email daily. Engage. Entertain. Educate. Encourage feedback and ACTUALLY respond. Watch the results.

85% of leads purchase AFTER 90 days. After trust and attention is earned. So emphasize relationships before transactions. Focus on: -building rapport -establishing credibility -establishing authority Customers are created long before they buy anything.

One of the best places for ideas for: - offer structures - copy - guarantees is direct mail magalogs. Here’s an example of a non-boring guarantee.

Fact: MOST of your subscribers (and customers) are not interested in purchasing your next product. Or paying attention to your promotion. Give them the option to opt out of that promotion. Most email tools can do this with one click. You'll retain their attention & trust.

I’m blown away by Devin. Watch me use it for 27min. It’s insane. The era of AI agents has begun.

SEBI Chairperson Madhabi Buch’s response to our report includes several important admissions and raises numerous new critical questions. (1/x)