People don't have short attention spans: • They finish 3 hour Joe Rogan episodes. • They binge 14 hour shows. They have short *consideration spans:* they must be hooked quickly. Point: Don't fear making great, in-depth content. But, ensure your first minute is incredible.

You know that iconic scene, at the end of The Matrix when Neo suddenly “gets it” and picks bullets out of thin air as if they are cute and curious little things? Been thinking: what’s the equivalent of “seeing the matrix” for product leaders? 10+ Realizations that come to mind:

Oddit 👀 In case someone doesn't get it: 1). Move your social proof high up the page so that it's one of the first elements visitors see on the page. 2). People scan text when they read online. So, make your product description scannable. It reduces cognitive load. Cool redesign!!👍👍

Building a homepage for the first time? Here's a basic structure to follow: 1. Navbar: The top of the page — logo and navigation links 2. Hero: The main section at the top of the page, which includes your header text, subheader text, and captivating imagery. ⬇️⬇️

Tech newbies and career switchers can grab my free ebook below 👇 🧠 Rethinking Your Job Search In Tech Almost 1000 downloads so far, but I hope it can benefit many many more. Share and enjoy 🤗 iamjonjackson.gumroad.com/l/tech-job

Some days the best way to help others is to work on yourself first.

If we truly listened (to ourselves), problems wouldn't be necessary.

Newsflash: Urgency tactics could be killing your brand’s reputation 😨 (and slashing LTV ⚠️) But with a few small tweaks, urgency tactics can drive endless sales (while proving that you care) Read before it gets buried in your feed 👇

SCROLLING through your newsfeed again? 😳 I’m proud of you :) Because you just discovered “The Choosing Trance”. And when you combine it with the *power close* below… You’re gonna make *a lot* of $$$ A (short) BIG MONEY thread 🧵

In case you missed it, here is a simple set up in @Trello that will allow me to manage over $1,000,000+ worth of design work by myself this year courtesy of Designjoy. Feel free to copy.

Upgrade your descriptive adjectives with this beautiful matrix:

Quick and dirty scraping of episode titles of a podcast: 1. Go find your podcast at listennotes.com 2. Click "Load More" until you are happy 3. Open the Chrome DevTool console and paste: $$("h3 a").forEach(element => console.log(element.text)); 4. Copy console results

If there’s one subject that will make you a better writer, it's psychology. Learn how to use biases (and how to avoid being manipulated). Here’s an example 👇

Software companies aren't made of code. They're made of processes that produce and maintain code. And the foremost component of these processes are people. The code is just a by-product. More of a liability than an asset.

It's live! As the work of Ray Peat has gained traction, more and more people have asked for a simple & practical overview of his main ideas. This article is my humble attempt at presenting just that. Give it a read and/or share it with your loved ones! impero.substack.com/p/raypeat

Writing is the equivalent of taking the crumpled paper ball of thoughts stored in your brain and slowly flattening it out so you can read what it says. It turns inaudible whispers into readable lines you can think about deeply, over time, and refer back to when in need.

"All rules for study are summed up in this one: learn *only* in order to create" - F. Schelling

It’s not about junior vs senior, it’s about “good with AI” vs “not good with AI.”

There is no better educational strategy than being wrong in public. Just bring along your spine, and you'll keep growing.