Route Research (@routeresearch) 's Twitter Profile
Route Research

@routeresearch

Audience measurement for Out of Home Advertising in Great Britain

ID: 481255238

calendar_today02-02-2012 14:15:08

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Outsmart (@outsmartooh) 's Twitter Profile Photo

JCDecaux's Sylvain Le Borgne will be the keynote speaker on day two of the World Out of Home Organization Global Congress in Hong Kong from June 5-7. The theme of his address is 'How data can add value to Out of Home.' Registration details via our website 🔗bit.ly/3UByIRJ

JCDecaux's Sylvain Le Borgne will be the keynote speaker on day two of the <a href="/worldoohorg/">World Out of Home Organization</a> Global Congress in Hong Kong from June 5-7. The theme of his address is 'How data can add value to Out of Home.' Registration details via our website 🔗bit.ly/3UByIRJ
Institute of Practitioners in Advertising (IPA) (@the_ipa) 's Twitter Profile Photo

Whether you are new to this, or you are a long way into the journey, Adland's Wellbeing Lab includes nearly 100 resources to help the mental wellbeing of you, your staff, & our industry, as well as showcasing stories from those already at the forefront: ow.ly/q98t50R92WJ

Institute of Practitioners in Advertising (IPA) (@the_ipa) 's Twitter Profile Photo

Will you be joining us in July for the annual #IPABusinessGrowth Conference? Our expert line-up of speakers will unveil the new commercial opportunities available, & give guidance on the big topics impacting agencies & their clients. Secure your place: ow.ly/CoRz50RHULB

Will you be joining us in July for the annual #IPABusinessGrowth Conference?

Our expert line-up of speakers will unveil the new commercial opportunities available, &amp; give guidance on the big topics impacting agencies &amp; their clients.

Secure your place: ow.ly/CoRz50RHULB
Route Research (@routeresearch) 's Twitter Profile Photo

"Creating the Britain's OOH currency is no easy feat. "It involves the unseen work of 100s of fieldwork interviewers out in the field in all sorts of weather..." Our Marketing & Insight Manager, Eda Incekara, takes to the Surrey hills, here: linkedin.com/posts/eda-ince…

"Creating the Britain's OOH currency is no easy feat.

"It involves the unseen work of 100s of fieldwork interviewers out in the field in all sorts of weather..."

Our Marketing &amp; Insight Manager, Eda Incekara, takes to the Surrey hills, here:

linkedin.com/posts/eda-ince…
Institute of Practitioners in Advertising (IPA) (@the_ipa) 's Twitter Profile Photo

Seventy-nine case studies have been entered into the IPA #EffectivenessAwards 2024, marking the highest number of entries since 1992. For the full list of entries: ow.ly/POVZ50RXTKK

Seventy-nine case studies have been entered into the IPA #EffectivenessAwards 2024, marking the highest number of entries since 1992. 

For the full list of entries: ow.ly/POVZ50RXTKK
Route Research (@routeresearch) 's Twitter Profile Photo

Really looking forward to the EMRO conference in Vienna! Particularly (obvs!) a Magellan-themed presentation from our Chief Strategy Office euanmackay Are you going? See you there! 😎

Really looking forward to the EMRO conference in Vienna!

Particularly (obvs!) a Magellan-themed presentation from our Chief Strategy Office <a href="/euanmackay/">euanmackay</a> 

Are you going? See you there!

😎
Route Research (@routeresearch) 's Twitter Profile Photo

Really looking forward to the World Out of Home Organization conference in Hong Kong this week, including our very own Denise Turner on Measuring the World. Full line-up here: worldooh.org/event/hong-kon…

Really looking forward to the <a href="/worldoohorg/">World Out of Home Organization</a>  conference in Hong Kong this week,

including our very own Denise Turner on Measuring the World.

Full line-up here:

worldooh.org/event/hong-kon…
Institute of Practitioners in Advertising (IPA) (@the_ipa) 's Twitter Profile Photo

June is upon us, and that means a new month of IPA events. For the full list of upcoming IPA events, including July's #IPABusinessGrowth Conference: ipa.co.uk/events-listing/

June is upon us, and that means a new month of IPA events.

For the full list of upcoming IPA events, including July's #IPABusinessGrowth Conference: ipa.co.uk/events-listing/
Wildstone (@wildstoneuk) 's Twitter Profile Photo

According to PWC's report for Outsmart the UK revenue for Out of Home advertising in the first quarter of 2024 reached £292 million, marking a significant growth of +16.4% compared to the same period last year. Digital #OOH grew by +22.8% and its share of revenue in Q1

According to PWC's report for <a href="/OutsmartOOH/">Outsmart</a>  the UK revenue for Out of Home advertising in the first quarter of 2024 reached £292 million, marking a significant growth of +16.4% compared to the same period last year. Digital #OOH grew by +22.8% and its share of revenue in Q1