
Rob Schaefer
@rob_schaef
tech/racket sports reporter @SBJ • as seen @NBCSChicago NBA.com @TheAthletic @suntimes_sports @FortuneMagazine @ringer • 📩 [email protected]
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https://www.sportsbusinessjournal.com/Archive/Authors/Rob-Schaefer.aspx 24-10-2011 00:30:06
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The New York Mets have named USTA CEO Lew Scherr as their new President of Business Operations — reporting directly to owner Steve Cohen ⚾ MORE from @mazznyc and Rob Schaefer — ow.ly/QyTi50W1FIR


Cosm has a new deal to show four Professional Bull Riders Team Series events this summer at its immersive venues in L.A. and Dallas. The Sunday afternoon slots fit Cosm’s programming schedule and aim to appeal to families. 📰 Rob Schaefer ow.ly/cfVA50W3j4c

Hugh Jackman and Ryan Reynolds have taken a controlling stake in SailGP’s Australian team — now the “Bonds Flying Roos SailGP Team.” ⛵ They join CEO/driver Tom Slingsby as co-owners amid rising valuations across the league. 📰 Rob Schaefer ow.ly/MeT350W4PVo

Per Austin Karp, TNT Sports averaged 292K viewers over its first eight days of Roland-Garros US coverage, up 23% from NBC/Tennis Channel last year (237K). Also a 53% increase in total hours watched. Sports Business Journal: sportsbusinessjournal.com/Articles/2025/…



.Fitch Ratings affirmed its A- rating on the USTA's BJKNTC, though it revised its outlook from positive to stable in anticipation of the org taking on “significant additional debt” to help fund its $800M renovation of the facility (via Chris Smith Sports Business Journal) sportsbusinessjournal.com/Articles/2025/…

Artificial intelligence platform Camb AI will supply live, Spanish-language translations of Motor Racing Network's broadcasts for the first time with this weekend's NASCAR México event, as part of a pilot with the racing property, per SBJ's @Rob_Schaef. sportsbusinessjournal.com/Articles/2025/…






The U.S. Open plans to shell out $90M in player compensation for this year's edition of the tournament. That figure smashes the previous record purse (in 2024) of $75M. Take a look at the new payouts via Rob Schaefer 🔻 ow.ly/WIEl50WAMEx



SMT's presence at the Cincinnati Open has ballooned following the tournament's site upgrades including a 600-sq. ft. on-site production studio. What else is new in SMT's 36th year as the tourney's technology provider? Here's Rob Schaefer with details 🔻 ow.ly/GZqV50WE7F4


AI usage is changing the sports landscape. Teams are using it to do everything from personalizing fan emails to streamlining internal operations . But adoption is anything but uniform. Which teams are leading the way? Rob Schaefer takes a look ow.ly/QcAH50WHzX6


The @USTA's bold revamp of the U.S. Open's Mixed Doubles Championship is making a racket among fans. A $1M prize has drawn big-name players so far. One week before play begins on Aug. 19, available tickets at Arthur Ashe had sold out. via Rob Schaefer: ow.ly/SkNu50WHIP1
