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Everyone wants a shiny new term for AI-era SEO. But we don’t need GEO or LLMO to describe what’s always been true: We’re optimizing for visibility wherever people search. I break it down in my latest post: richsanger.com/geo-aio-llmo-n…

Drove down to NYC to catch a glimpse of NY SEO week. Thank you to one of the most welcoming people in SEO, Aleyda Solis 🕊️ for SEO Meetup!

Finally got to meet the cooler half of the SERP's Up podcast, the one and only Crystal Carter (she/her)! Where you at Mordy Oberstein ? Still crying into your bowl of corn flakes over the Yankees blowing it big time last year? 😀

Meeting online friends in real life is always a trip...especially when they’re from Central Jersey (yes, it’s real, don’t @ me). Finally got to meet Garrett Sussman at #SEOFOMO Meetup in NYC, and bonded over SEO and the ongoing struggle to find a decent bagel outside of Jersey.

Caught #Thunderbolts tonight...wasn't prepared for this. For anyone who’s ever wrestled with depression or finding meaning in life, this film might stir something in you too. It’s rare when a superhero story feels this personal.

🎉Finally an SEO event in Boston! Heading to #SMX Advanced tomorrow. Excited...but as an introvert, crowds, high noise levels & simultaneous conversations can be a lot. If I’m quiet or wearing earbuds, I’m just staying grounded. Say hi if you see me! searchengineland.com/smx/advanced

Moments of crisis always create an information void. That’s when disinformation spreads fastest. Disappointing to see some of my peers in the digital space still falling for it. If we can’t recognize how algorithms exploit an information void, how can we expect the public to?

Tomorrow, I get to introduce the next step forward. It represents a new chapter that brings together the things I care most about in my work and the impact I want to have. I’m genuinely excited about this one. More soon.

One of the biggest challenges I see small businesses facing is fragmented visibility. Ranking on Google used to be enough. Now trust is built across maps, reviews, Instagram, AI answers & even local press. SEO, social, PR, and content only really work when they work together.

It’s not enough to appear in Google results, on social, or even in AI tools. You have to give people a reason to feel confident choosing you over all the other options they see. That’s where content marketing makes the difference.

Small business owners are asking: What does AI mean for local visibility? It’s not enough to rely on Google rankings anymore. Customers look at AI answers, reviews & social proof before deciding who to trust. The challenge? AI doesn’t “rank” sites. It cites sources it trusts.

Small business owners often ask if they can handle local SEO themselves or even if their web designer can. The answer: a limited yes, with big trade-offs. Basic updates help, but deeper work needs expertise. Partial effort = partial results. Full post here: