Rich Kottmeyer
@richkottmeyer
Food & Ag industry thought leader intersecting technology, M&A, marketing, analytics & strategy Available for media interviews & industry speeches Opinions mine
ID: 89477333
12-11-2009 16:09:11
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The more milk a cow produces the less green house gases are produced by cows. Modern agriculture benefits the environment. FTI Consulting World Food Prize Foundation
To understand challenge of feeding 9 bil., take sheet of paper. That is the World. Fold it into a quarter. That is land v water. Take a business card and rip 1/3rd off. That 1/3rd of a business card is all arable land. FTI Consulting World Food Prize Foundation
Meat barely impacts climate. Methane is largely destroyed. Net output is 10gigatons only. Herds are smaller because they are more productive. Almost all agricultural emissions occur in developing countries where productivity is low. FTI Consulting World Food Prize Foundation
Remember 1/3rd of a business card is all the arable land in the World vs a quarter sheet of paper which is all land (rest of sheet is water). Now take a Sharpie and color in 40% of that 1/3rd of a business card. That is global food waste. FTI Consulting World Food Prize Foundation
Any agricultural policy which rolls back productivity forgets about the fact we only have 1/3rd of a business card (total arable land) vs a sheet of paper (World) to feed 9 billion AND of that 1/3rd of a business card almost half is wasted. FTI Consulting World Food Prize Foundation
Millennials worry about Ag’s impact on climate change, yet many want policies which would force farmers to drastically increase herds (organic, antibiotic free, slow growth, smaller farms). Modern Ag reduces climate impact feeding more with less FTI Consulting World Food Prize Foundation
Pseudo science tells a simple story that sticks. The food and Ag industry struggles to speak in simple science. The industry needs professional strategic communication help. FTI Consulting World Food Prize Foundation
Bad science leads to bad public policy when good science doesn’t know how to find its voice with the consumer and regulator. Strategic communication is critical for the industry but underinvested in. FTI Consulting World Food Prize Foundation CAST
Dogs and cats in the US consume the calories/agricultural inputs of 62 million people. Agriculture has to produce beyond just human population nutrition needs for things like fiber and fuel as well. FTI Consulting World Food Prize Foundation
If Animal agriculture was eliminated in the United States, it would only reduce US greenhouse gas emissions by 2.9%. World Food Prize Foundation FTI Consulting
Agriculture needs to amplify the issues of the farmer to the consumer extending the Farmer’s voice versus simply sharing an industry perspective. Farmers tell stories that are relatable. Industry tends to overwhelm with data. FTI Consulting World Food Prize Foundation
Very proud of my friends at Borden Dairy for their spectacular award through the USDA CFAP program. Amazing how much good this dairy will be able to do for those most in need. Elsie has good reason to be smiling.