Small update on the local newsletter:
• 23,000+ Email Subs
• 55,000+ Social followers
• $60,000 realized rev
• And $32,000 in booked revenue!
Not bad for the first 11 months! Comment below any question, and I'll answer them.
And should I make more content on here?
Unpopular opinion:
Service-based businesses should be able to review customers.
Unfortunately most bad business reviews don’t reveal the full truth.
If customers knew their reputation was on the line too, the world would be a better place.
As I mentioned, I look at a lot of real estate listings.
Closets always tell a story.
What's your guess on the sale price of the home with this closet? Location: Napa Valley.
And who hangs up jeans?!
Day 49/365 posting about building a local newsletter w/ a 10 mth old!)
Subs: 5477 (+72)
Total rev: $149
Local Sponsors: 0
Good news: “Bulletin” classified ads & “house hunch” are top clicks of email again.
Bad news: new section of reader feedback generated ZERO responses
🥂
The biggest lie in content creation (especially if you are delivering local news):
"You have to choose between being entertaining or educational."
Wrong.
You have to balance entertainment with education, otherwise you will limit your impact in your community.
Here's my
i think there’s an insane arbitrage opportunity
in building local newsletters
with a boring business attached to it…
you can literally build a newsletter of 10K+ insanely loyal readers for $2-5k (i’ve done this)
and send them a nice upbeat email 1-3 times per week
and
I know I know. It’s AI generated. Do people care?
Nope.
This ad is funnelling over 100 subs a day at .33 cents a subscriber (CAD, btw).
The ad copy is inspired by the hustle. And I used it locally. And it’s crushing.
🚨 Top 5 things people want in city news via deep research:
• Housing trends: prices, inventory. 🏠
• Economic growth: jobs, businesses. 💼
• Neighborhood updates: new amenities. 🏬
• Demographic shifts: population trends. 📊
• Livability: green initiatives. 🌳
I make $5,000 a month with one of my Facebook pages using text posts with colored backgrounds and a link in the first comment.
These posts consistently get the highest reach and drive the most traffic on Facebook in 2025, especially if you do trending News in a viral niche.
If
insane
but this is for a client that's getting US-based high-intent subscribers
in their ICP
we took a viral concept from IG and turned it into an ad
works every time
this is gold... put together a site that helps you generate side hustle ideas based off market research, personality rraits, skills, trends, etc.
It generates a trending side hustle everyday.
Today's was local newsletters, completely unprompted.
We hired our first employee at Palmetto Parents, and with that our second city is out in the world!
Palmetto Parents is a hyper-local media company with two weekly newsletters to 6,000 people, and is growing by 100 subscribers per week.
We curate family-friendly things to do,
One month old demo of Local CMS, an automated events directory for local media.
Since then, have added:
- Event Submissions
- Custom domains
- Custom Image event extractions (think Telegram/Whatsapp)
- Integrated Newsletter sends/Subscriber management
Just getting started!
A guy on reddit built something I’ve wanted for ages - scraping public data and putting together a leaderboard of real estate agents who appear to serially get prices wrong - link in next post
Paywalls create division: insiders vs outsiders, premium vs free. They split audiences, water down quality, and put up walls no one asked for. That’s never felt right to me.
Catskill Crew’s “premium” is a mailed quarterly. A physical extension of the brand. An experience that is