Richard-Lee Read (@richardleeread1) 's Twitter Profile
Richard-Lee Read

@richardleeread1

☕-fueled AdOps & Media Trends @BBGMedia 👨‍💻 Into Tech/Ads/Data/Cool Stuff 🤓 Nightlife 🌃 🍸 DJ'ing 🎧 Running🏃 Gaming 🎮 Motorsport Fan 🏁 Views All Mine

ID: 350445285

linkhttps://www.linkedin.com/in/richardleeread/ calendar_today07-08-2011 19:50:44

20,20K Tweet

1,1K Followers

4,4K Following

Michael J. Miraflor (@michaelmiraflor) 's Twitter Profile Photo

I truly believe that this platform has the power to completely radicalize any new user who does not invest time to immediately curate/protect their timeline. A lot of us who have been here for a while don't realize how insane the default For You is for net new users.

Richard-Lee Read (@richardleeread1) 's Twitter Profile Photo

Thought this was a fascinating read into how the Financial Times are now in a "very strong position" - detailing the challenges internally & externally on charging/raising prices: "our journalism is worth a lot more". Mentions the current biggest AI risk for News is

X Daily News (@xdaily) 's Twitter Profile Photo

NEWS: An increasing number of brands are planning to cut advertising on X next year, amid consistent concerns about ads appearing next to controversial content. In a survey by Kantar, a net 26% of marketers planned to cut X ad spend, and only 4% considered X ads brand-safe.

NEWS: An increasing number of brands are planning to cut advertising on X next year, amid consistent concerns about ads appearing next to controversial content.

In a survey by Kantar, a net 26% of marketers planned to cut X ad spend, and only 4% considered X ads brand-safe.
Michael J. Miraflor (@michaelmiraflor) 's Twitter Profile Photo

The most frustrating (and embarrassing) thing about the ad industry is the endless amount of debate about the efficacy of creative that had no media budget or placement in the real world in front of real consumers. So much award winning "work" are concepts and mock-ups.

Richard-Lee Read (@richardleeread1) 's Twitter Profile Photo

A lot of eyes on this, this week, with Google facing the US's DOJ on AdTech dominance 👇 This past Friday the UK's Competition Markets Authority also weighed in to 'object' to Google's practices, as well

Jason Schreier (@jasonschreier) 's Twitter Profile Photo

The internet (and my DMs) blew up this weekend over a rumor that GTA VI is delayed. Good news is that six Rockstar employees all told me they have not heard of any delay. Bad news: it's a big, ambitious game and could very well slip! Too much time left to say anything definitive

Mind (@mindcharity) 's Twitter Profile Photo

This World Suicide Prevention Day, remember you don’t have to go through tough times alone. Please save and share ❤️

This World Suicide Prevention Day, remember you don’t have to go through tough times alone. Please save and share ❤️
Ofcom (@ofcom) 's Twitter Profile Photo

📺 TV loses its top spot as the main place for news, as online sites catch-up. Our latest research dives into how the nation gets its news. Here's how the top ten most used news sources compare. Learn more: ofcom.org.uk/media-use-and-…

📺 TV loses its top spot as the main place for news, as online sites catch-up.  

Our latest research dives into how the nation gets its news. Here's how the top ten most used news sources compare.

Learn more: ofcom.org.uk/media-use-and-…
Richard-Lee Read (@richardleeread1) 's Twitter Profile Photo

Big F1 News - The Car Designer and Technical Mastermind behind countless successful F1 Cars for decades, now off to Aston Martin (and being very well paid) In my view, this is as big as Lewis Hamilton going to Ferrari! #F1

Bloomberg Technology (@technology) 's Twitter Profile Photo

OpenAI is said to be getting closer to releasing a model known as "Strawberry," that can think through problems like a human would. trib.al/tus0HYy

Richard-Lee Read (@richardleeread1) 's Twitter Profile Photo

A bit of a mini-rant, but Pop-ups on Apps/Services like this just go to show even they know their Ads are annoying (SC's in particular for me are far from relevant, irregular & wrongly geo-targeted) Shows where we are at currently, rather than making Ads relevant & less-intrusive

A bit of a mini-rant, but Pop-ups on Apps/Services like this just go to show even they know their Ads are annoying (SC's in particular for me are far from relevant, irregular & wrongly geo-targeted) Shows where we are at currently, rather than making Ads relevant & less-intrusive
Bloomberg UK (@bloomberguk) 's Twitter Profile Photo

The Future with Hannah Fry is back. Hannah Fry travels the world to reveal the transformative technologies that will shape the coming decades, asking the question, “Is this the future we dream of?” trib.al/W5sjLNV

Richard-Lee Read (@richardleeread1) 's Twitter Profile Photo

Quite a read on the state of TV Production firms in the UK 👇"The combined pressures include the worst downturn in TV advertising since '08, soaring inflation affecting costs & end of a period of profligate spending in the race for eyeballs" Mark Sweney theguardian.com/media/2024/sep…