Marketing is communication. Sales is persuasion. And copy is integration. The moment you have this understanding… You're on track to writing a great copy.

Sometimes… Your struggle in marketing isn't a problem of GAP in knowledge but a problem of gap in ACTION. Here's why… Your competition is doing better than you because they paid attention to something you neglected. And not necessarily because they know more than you.

Your prospects don't care if you make money or not. What they care? How to get their problem solved. Having a solution to that problem… And… Crafting an attention grabbing message is how you get to solve your money problems. GM guys.

Your prospects have their past: • Failures • Frustrations …with other products. Which raises their skepticism. To break through that wall of skepticism…you'll need to provide PROOFS. 3 is best. But how do you do that when you've got one? Simple. Dimensionalize the proof.

I've studied dozens of promos. And… One thing is sure: "You can't write a winning promo without having a good grasp of psychology." It is the foundation of every successful promo. But… Most folks think it's about GRAMMAR. NO. And NEVER.

Lots of copywriters talk about coming up with a BIG IDEA. Here's the thing… It takes skill and attention to details to come up with one. And… The best way to do this is to develop the ability to see relationship between unrelated things. GM guys.

just like you need clarity to achieve your purpose in life. The same goes for your copy. Until you gain clarity on: • Your prospects belief • And what you want them to believe … don't write a word of copy. Your copy will only hit it's target if its backed by a clear GOAL.

To write a great copy… You must have the eyes to spot great copy. To do that… You need to: • Consume • Dissect • Assimilate … great copy. Practice is always the gateway to competence.

The law of attraction: "You attract what you consistently think about." Here's my take… "You attract what you become." If you become valuable enough… You'll attract valuable… • Friends • Clients • Colleagues So… Work on yourself if you want a change.

Struggling to write a copy? Work on your research. With good research … Your copy will write itself.

Being different in business isn't an option but a necessity. And in a world threatened by rapid change… The only means of survival is to be different.

The antidote to fear is competence. And competence produces confidence. Confidence makes it easy to charge what you're worth. Now. You can't charge what you're worth until you gain competence. Work on your competence and your value will take care of your charges.

Your copy will perform when your: • Word choice • Appeals • Promise …stem from RESEARCH. With good research… your copy will write itself. NATURALLY. GM to those who spend a good amount of time on RESEARCH.

Your copy strategy session is the best way to set the pace for your copy. Like… • Who're your audience? • What's their belief? • What's their desire? • What emotion should you trigger? • What promise are you making? • What proofs do you have? …it starts with THINKING.

Your copy CRITIQUE session is a great time to straighten out the parts of your copy that look out of place. It's a time of brainstorming: • Angles • USPs • Mechanisms • Hooks • Openings • Claims and Proofs • Offers Smoothen these… …and see your copy convert. GM guys.

Twitter gurus be like: "If you can't speak about something for 30 mins you don't know it." That's true. But… You shouldn't let that stop you from learning. Keep learning and practicing… And you'll gain the competence to communicate your knowledge with TIME.

You can't embark on a journey you didn't plan. Sadly… Most copywriters do this. Your copy becomes easy to write and read when you have a destination in mind. Create a roadmap before you start writing. Then write. Edit. And publish. Don't overcomplicate it.

Your copy critique session is the refining moment of your copy. There're lots of gems hidden in your copy that comes alive during this session. How to do it? Get your peers. Form a group. Show your copy. And improve it together. This is copy LOGIC.

Your: • Ads • Squeeze pages • List • Sales pages Are all part of one thing… "Your funnel." That's what determines the profitability of your business. Miss it… and lose MONEY. Pay attention to it and build an EMPIRE for yourself.

Too many copywriters talk about RESEARCH. How that you need it to: • Understand your market • Understand your competitors • Craft a Winning message • Remain innovative in the market place The truth? Few understand how it's done. Fewer ever did it. Lesson?