Before -> After Reworking a Facebook Ad The main goals as a copywriter are to feel the internal conversation of your users. You need a bit of empathy to extract what users really want to accomplish with your product. "AI That Finds What Makeup Would Flatter You" talks

Before -> After Here's an improved iteration of yesterday's Facebook ad. Copy needs to first draw users' attention. If they don't stop, they won't read. You need a few elements to create curiosity, in this case, I used the app features to make users wonder what the app is

Before -> After I wonder what conversion rates these Airbnb ads have. After some research, I found out that guest screening is a hot issue for Airbnb and other similar platforms. Pay attention to your user base, they are your BEST marketing department. Day 4 of 365 on daily

It doesn't compute in my mind how a big company like eToro loses so much money due to this very basic mistake. They use .tw domain on their ads, which will destroy user confidence and dramatically reduce conversions. Yes, they own their .com domain, so I guess they use .tw

Before -> After I had to check if this ad was a scam. Yes, this is an official eToro ad, and yes, they are burning money on this. I tried to rescue it. - Added new, simpler copy addressing their main copy trade feature. - Used a human image to remove some of the scammy

Only Youtube feature I like.

Big companies losing to a small startup spamming ad memes will be studied in business schools around the world. Memes are still perceived as not corporate safe, but they are just information context templates. By using them, you can display a bigger message in a way your

Text is 50% of advertisement. If users can't read it, you're wasting money. It never ceases to amaze me the amount of ads with impossible-to-read font sizes. I wonder how much ad spending is wasted because of this single fact. Day 8 of daily posting copywriting until I make

Big marketing studios continue to make this rookie mistake. An ad's mission is to draw attention. PERIOD. You are competing with many other images, texts, and elements. If you can get users' focus in a few seconds, your ad will convert. Day 9 of daily posting copywriting

How to spot a bad product idea in a few seconds. Don't fool yourself, if you don't CONSUME your own product DAILY, nobody else will. Day 10 of daily posting copywriting until I make $1 million a year.

Why do some advertisers hide what they solve? The goal of marketing is communication. Instead of trying to appeal to all users by somehow hiding half your product, show your product off to appeal to a reduced but more qualified audience. Day 11 of daily posting copywriting

The best ad formula. Directly answering customers' questions is the best ad possible. Some ideas: - What will I exactly learn from the course? - How many steps are in the process? - How hard is your tool to use? Day 12 of daily posting copywriting until I make $1 million a

Best marketing is the honest one. There's a clear line between being proud and bragging. Everyone is tired of: - Offers - Discounts - Coupons - Clickbait If you are a real professional, you need to show that you are proud of your craft.

Bad at copywriting? Explain in plain words what your craft is about. People will trust a real professional every day of the week over marketers pretending to be tradespeople.

Brands will spend $500k on marketing and then put everything to waste with an ad that has terrible conversion rates. Day 15 of daily copywriting posts until I make $1 million a year.

USE YOUR BEST COPYWRITING ON ADS. The first part of your funnel is where you make or break your campaign. This brand poured their heart into crafting their landing page copy but sabotaged their entire funnel with mediocre ad copy. Day 16 of my daily copywriting posts until I

If you don't follow this rule, your ad spend will go to waste. ABUSE HIGH CONTRAST FONTS FOR YOUR COPY. Users won't bother with text that's hard to read. No excuses. Day 17 of my daily copywriting posts until I hit $1 million a year.

The best way to lose conversions is to not have one main text per ad. This rule is simple, yet most ads fail to follow it. Additional texts will distract and overwhelm users, making them not read your ad at all and skip it. Day 18 of my daily copywriting posts until I hit $1