This is reminiscent of the “zero moment of truth” that google had pushed a while back when folks would google something to check reviews while standing in the isle. The buyers journey is changing folks

So much change is on the horizon (and happening today) around metrics — it’s more than visits, leads, customers. I've been thinking a lot about how we communicate effectiveness with all the ambiguity in metrics these days, but also how to compare the value in comparison. The

Check out the latest article in my newsletter: The Pay-Per-Crawl Paradox: Likely A Dangerous Gamble for Your Business linkedin.com/pulse/pay-per-…

We should be spending as much time celebrating the business owner pivoting in an AI era and focused on customers as you do the 3-day vibe coding bro. Celebrate the company that has been growing in spite of all the 100 year events that have happened in the last 5 years.

CFO: Can we capitalize this software expense? CTO: Sure. THIS SOFTWARE EXPENSE. * If this dad joke gets more than 100 likes, I'm going to use it in a presentation.

Grok 4 x.ai/news/grok-4

More companies have been telling me they have been seeing solid productivity gains from AI in their internal metrics, but I worry this is a misleading & risky KPI, focusing on doing more of the same (& cost cutting) rather than figuring out what needs to change about what they do

ChatGPT Agent & Perplexity Comet Are Here: Why a 36% AI-Readiness Gap Makes Should Get Your Attention. - The digital landscape is no longer a straight line. Our brand’s reputation isn’t just forged on your website; it’s shaped in forums, on social me... 1mpul.se/4eVhN6x

x.com/i/article/1946…

Looking ahead in 2026: Your Marketing Plays for the New AI-Powered Search Era 1mpul.se/4o0YTzh

9 Custom AI Agents in HubSpot to Create an Unforgettable Customer Experience - Imagine an assistant that not only provides helpful information but also works to serve your employees, delight your customers, and guide prospects through their journey wit... 1mpul.se/4o10CEJ

Your on-demand webinars are a goldmine of missed conversations. What if an AI agent built on HubSpot could answer viewer questions 24/7, directly from your webinar recording page? Boost engagement, capture lead data in your CRM, and create a seamless handoff to sales. It's

The pace of AI means every founder lives in a state of permanent vulnerability because success is fleeting, and every moat evaporates. The founders who survive will be the ones who treat discomfort as their default setting.

The longer your team avoids feedback, the more you’ll confuse activity with progress.

Your company might be using AI, but odds are you’re not truly leveraging AI in your organization Most companies we talked to are operating at level 1. What level are you operating at? impulsecreative.com/blog/your-go-t…

Gemini is amazing but to able to share Google Gemini App gems amongst my team would be so legit.

The best learners are quietly stubborn. They chase depth long after everyone else gets bored.