If you're an creative agency on performance marketing agency, how you name your tasks is vital. 📛 This is the exact naming convention we use to deliver 3,000+ creatives a week! YYMM0ID_CLIENTID_DESCRIPTOR_FORMAT_DIMENSIONS_VERSION YY = Year MM = Month 0ID = Unique ID starting

Struggling to find a video editor that can edit for performance? Steal our 3 day interview process that weeds out the top 1% talent in the world. A Thread 🧵

NOT a client, but a sample we made for LEAFSHAVE that I'm loving. >> All recycled content from their IG >> Script based on past winners (other client) >> AI Voice over that costs less than $1 You don't need to spend thousands on new creatives every month, you already have a

Honestly as an agency owner this has been the hardest 5 months to deal with in my 10+ years doing this... We've had to deal with everything from tariffs, a single advertiser pulling $2BN in a single day creating increased performance fluctuations, Meta fucking around with their

I'm convinced Shopify updates the look of their app every few months so that the screenshot boys have to hire a new graphic designer to design their fake screenshots...

Interviewed the GOAT today... Marin.Istvanic One mastermind with him a few years ago transformed a large part of our agency! Learned a lot more today.... Episode dropping soon with another GOAT Aazar Shad

Get this! One of our best bits of content made!

I want to be transparent: most people are flat or up slightly year on year, but every now & then you have one where everything comes together! This is all from 2 creatives that have crushed it for us: --> increased ROAS (targeting higher quality audience) --> decreased CPA

If you've been through an agency or more per year, they're not the problem, you are.

This is the funniest notification I have ever gotten from Meta Ads...

The GOAT himself gave away all his secrets on Media Buying & Creatives. Give it a listen!

A few years ago, we were having a really hard time getting our Media Buying strategies to work at scale. Then I met Marin.Istvanic . We happened to be in the same group with Aazar Shad and I just bombarded him with questions. It was one of the biggest unlocks for us and helped

DTC Twitter, let's stop arguing for a minute and help a brother out with something: what's everyones longest running campaign in their Meta ad account currently?

New Meta bug unlocked. Setting Max daily spend to 200M GBP... NICE!

You can now launch ads in bulk directly from your phone… I don’t keep a lot of apps on my phone, but this one is staying! Raphael Yarish

Uhm, I am literally on my couch at home in SG and yet somehow I’m based in Serbia?

This Black Friday, your structure matter. Twitter wants you to believe it's all creatives. Andromeda is at fault. But no, often times bad results is because of retarded Media Buying + crap creatives. Here's what's working for us today, and it's not to late to launch: - One