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I’ve had 2 calls this week with sites hit hard by updates in the last 2 years (one *maybe* 09/23 HCU, the other major drop from 03/24 core). Dang, it sucks to hear people who built something they love talk about losing it all with no explanation.

Hoping it's not a big deal to get real political here, but... I think it should be literally illegal for USPS to use my address change form to immediately (and without my consent) also sign me up for email ads for an affiliate called MyMove. Elon Musk feel free to fix this plz.

Things that just… shouldn’t be real.

Guys, I'm having an existential crisis... I use em dashes constantly — as in, they're one of my favorite forms of punctuation — and someone has now told me that this "proves AI wrote it." Am... am *I* AI?!

Super valuable breakdown of docs from the antitrust case in progress. (Also, please stop coming at me with comments about how "on-page content is irrelevant." It's right there in black and white, folks!)

Sad, but true. Even my clients know how much I can't stand Google in its current state.

I just- Why I’m so bought into this ecosystem. Someone please resurrect Steve Jobs so I don’t regret it forever.

I have rewritten 7 forms of the same rant. I am trying to be a grown-up, so I deleted it. #personalgrowth

If you're interested in book stuff (like I am, obsessively), I started a Bookstagram/BookTok. I'm on there almost exclusively and not posting much here anymore (let's be honest, SEO makes me sad), but would love to connect there! @bekahs_book_nook

Go home, Google Docs — you are drunk. (I have no idea whose email is listed there…)

🤦🏻‍♀️ I fear for society

So… everything I keep saying to every client asking every week 🤣 great rundown!

I've been quiet here while I spend a lot of time on Bookstagram. The most INFURIATING part? So many people are furious about AI stealing creative works (which I kind of get) that they demonize anyone who uses AI in any capacity (which I believe is an overcorrection) BUT They

Every so often, I think, "Maybe GA4 isn't the worst thing ever." Then, I have to use it again. And I return to my original opinion.

Fascinating to see the overall impact many big names are experiencing!

I just discovered that if you select a huge list of Google Drive files and just hit CMD+C (or CTRL+C on Windows), you can paste them anywhere with the links to each embedded w/anchor text the name of the Google Drive file. This is the single best thing that Google has ever done.