If you want to monetize your newsletter… You need to learn how to write 3 types of emails: 1) Sales-driven (why?) 2) Personality-driven (what?) 3) Content-driven (how?) Each one of these optimizes for a different objective. So use this framing trick to write emails that sell

The secret to having a 'hell yes' offer: Value. (not price) Because price without value will always be seen as an expense. Most people would happily pay $5000 for a brand new Lamborghini because they know it's worth more than that. Bestselling offers always feel like a steal

How to build trust with your email newsletter subscribers: Write content-driven emails. These focus on actionable & tactical content like: - Frameworks - Cheat sheets - Mistakes - Myths - Rules - Etc Showing people how to do something is the best way to demonstrate competence

Copywriting tip: Don’t write in a present continuous tense. “Are you thinking of launching a newsletter?” It’s easier for the reader to reject. Instead, shift to a present perfect tense. “Ever thought about launching a newsletter?” This makes it easier for them to say yes.

Selling a $5 vs $5,000 offer: - The first is 1 sale - The second is 3 sales There’s a difference between an impulse buy & a high-ticket investment. High-ticket clients are buying: - You - Your method - And your offer Most creators miss this.

I don’t care how busy you are. If you can’t spend at least 30 minutes a day to: - Read a book - Listen to a podcast - Practice a new skill - Work on your health & fitness Then you’re not serious about becoming successful. It takes less than you think.