Why do I work in Strategy? Because it's intoxicating. In what other field do you get study people for a living, help make things, help shape culture, and most importantly constantly unearth insights that change the way you view people, categories, culture, and yourself?

Only one country comes close to disrupting U.S. hegemony in global popular culture: Japan. But why them? Because popular culture isn't a subjective art form but an industrial export Japan's military funded for WWII propaganda to defeat Disney. A 🧵 on industrial pop culture:

Q: Is it better to target a small market or a large one? In the clip below, Peter Thiel (billionaire venture capitalist and co-founder of PayPal and Palantir) describes his framework for evaluating markets: “It’s always a big mistake going after a giant market on day 1. That’s

The football star Kylian Mbappé was offered $1 billion to join the Saudi Arabian team Al-Hilal. But that wouldn't have made him even nearly the richest athlete in history. Because there was a Roman chariot racer called Gaius Appuleius Diocles who earned more than $15 billion...

presentación interesante de Zoe Scaman sobre el futuro de las marcas, o la era de la marca multijugadora mi percepción es que pocas marcas están preparadas para llegar a ser 100% multiplayers, pero que seguramente abundarán líneas de negocio que sí lo incorporen como core

La mejor jugadora del mundo homenajeada en el estadio del Fútbol Club Barcelona por ser campeona de mundo. (Y la chaqueta rosa de LAAGAM)

Things I know at 38, I wish I had known at 28. 🧵/

I distilled my 4 years of marketing lessons into minimalistic visuals. 1. Sell Benefits. Not features.

La próxima vez que te digan que para vender la funcionalidad de un producto hay que enseñarlo y ser racional, les enseñas esto.. youtube.com/watch?v=ra9I0H…

Harvard lleva +80 años realizando un estudio sobre felicidad y salud. Recomendable la charla TED del director Dr. Robert Waldinger (2015) y la entrevista que le hicieron hace pocos meses. Pero si no tienes tiempo, te lo resumo 👇

The Problem with Galleries: (and why they're bad for art)

What trends left a mark in 2023 and what lessons do we take with us for this 2024? That was the question we asked ourselves before starting the report we're sharing, which we've called “Hamlet Obsessions: Trends that Shaped 2023”.

No queriamos estar en X hasta que el contenido valiera la pena y viendo lo enchufado que está el equipo os aseguro que vale la pena seguirnos

Precisely

orgullosos de nuestra trayectoria junto a Prensa Ibérica, en esta ocasión lanzando el rebranding de la marca Sport y una nueva dimensión estratégica presidida por el concepto "Estás Dentro" el primer paso para una nueva forma de ver y entender el periodismo

As an ex-Twitter boss, I have a way to grab Elon Musk’s attention. If he keeps stirring unrest, get an arrest warrant | Bruce Daisley theguardian.com/commentisfree/…

Enhorabuena!. Doy fe de que se lo ha currado desde su primer dia. Casi lloro 🫶🏻Víctor Gutiérrez de Tena

We’re thinking of all those impacted by the devastating flash floods in the region of Valencia, Spain. Apple will be making a donation to help with relief efforts on the ground.

The Gates Foundation will spend $200 billion over the next 20 years then shut down entirely. An incredible case study on how to build a globally impactful organization that’s not meant to last, and frankly how to use power and wealth for good (preventing/eliminating leading

excerpt from what we posted on HAMLET Strategic Makers’s ig