Rajeev Raja (@rajeevbrndmusiq) 's Twitter Profile
Rajeev Raja

@rajeevbrndmusiq

Founder & Soundsmith, BrandMusiq, a company devoted to discovering the essence of a brand and then expressing its musical soul

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calendar_today24-04-2012 05:18:59

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Sonic Branding. How to get the attention of your consumers, even when they aren’t paying attention. #brandmusiq #soundisidentity

Rajeev Raja (@rajeevbrndmusiq) 's Twitter Profile Photo

BrandMusiq wins GOLD at the ET Brand Disruption Awards 2022! For creating a unique ‘Music balm’ wellness series for Lenovo India. Thank you Brand Equity and THE GLITCH Check out our ‘music balm’ playlist here! youtube.com/playlist...

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We are delighted to share Mastercard’s new album ‘Priceless’ in which the MOGO®️(musical logo) created by us has been subtly weaved into each song without visual branding. A new era for nonintrusive ‘sonic watermarking’? open.spotify.com/album/1x0mD3Bq… #sonicbranding #audiobranding

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You’ve successfully created your brand’s sonic identity, well done! But what next? Here are some ways to amplify your MOGO® and MOGOSCAPE® for maximum impact. #Advertising #Branding #Marketing #SonicBranding #DigitalMarketing #Future

You’ve successfully created your brand’s sonic identity, well done!

But what next?

Here are some ways to amplify your MOGO® and MOGOSCAPE® for maximum impact.

#Advertising #Branding #Marketing #SonicBranding #DigitalMarketing #Future
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We made a bank sing its way into 1.3 million hearts. But not in the way you think. We were thrilled when Federal Bank Ltd asked us to work on this project.  Check out the video - youtube.com/watch?v=fCCeLU… #SonicBranding #SoundIsIdentity #Advertising #Marketing #Banking #Digital

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#DidYouKnow That the right kind of sonic branding can radically alter the way people remember your brand? A study published in The Journal of Product and Brand Management, explains that humans can respond to sound 5X faster than visual cues.

#DidYouKnow
That the right kind of sonic branding can radically alter the way people remember your brand?
A study published in The Journal of Product and Brand Management, explains that humans can respond to sound 5X faster than visual cues.
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Why sonic branding? Reason #1 In this digital age, brands are increasingly losing their ‘human’ face. The relationship between brands and consumers is becoming transactional and devoid of emotion. Sonic branding can help brands to raise their EQ or Emotional Quotient.

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Appalling on ground service by Swiss Intl Air Lines. Re-rerouted us via London on Air Indian without issuing a ticket. We were stuck in Heathrow, slept in a cold terminal like refugees. Made it back to Mumbai but luggage still lost. And we’re were biz class passengers. Pl respond Swiss Intl Air Lines

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Still no news about my lost luggage while travelling on Swiss Intl Air Lines. Landed in Mumbai in Mumbai on Swiss re-routed Air India flight on Dec 4th. It’s Dec 18th today and nobody has been able to trace my luggage. Pathetic service in this day and age. Lufthansa please note

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Happy Republic Day, everyone! Today, we are excited to share with you our Sonic Branding Manifesto. Our guiding light and the values we stand by. Today, on the day the country implemented our Constitution, here’s a little piece on the principles of our work. #SoundIsIdentity

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Yes, we’re all hurt, disappointed and have woken up this morning with a looming sense of depression. Now just imagine how our boys, yes our team, are feeling. My heart goes out to Rohit, Virat and the rest of the team. Let’s be true fans and support them even when they’re down.

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‘Ta Ra Ra Ra’. One of the first sonic identities created by BrandMusiq for Vistara Airlines. We will no longer hear it on board, but the memories will linger forever. So put on your headphones and listen to our special sonic tribute to this great brand.