Why you need both: "Performance marketing picks low-hanging fruit; brand marketing builds a stepladder to higher branches." Again, Paul Worthington captures an essential digital marketing concept or why performance-only fails. Read this: ow.ly/1vy550LAaej

Why write your own summary when someone else does such a good job for you? Thank you Joan. lnkd.in/evXg9Y2j

Paul Worthington Absolutely — btw very much enjoyed this edition invencion.com/campaigns/view…

I autogenerated an edition of the #OffKilter newsletter using #chatgpt. I asked it to write a rap about branding in the style of Eminem, and this is what it spat out. Enjoy. 😂 ---------------------- I'm the king of the branding game. Ain't no one who…lnkd.in/eUBiXSrG

Today on Brand New (Linked): In the latest edition of his newsletter, Off-Kilter, Paul Worthington asks ChatGPT to write a branding rap in the style of Eminem and the result is epic. underconsideration.com/brandnew/archi…

#offkilter, back with a squelch. After accidentally deleting the full archive - 128 editions, 462 pages, 220,000 words (according to MS Word, which counts these things) I got that sinking feeling. Fortunately, I got it all back. Sooooooo, long story sho…lnkd.in/eGaR2BMq

If anyone was expecting their weekly dose of #offkilter today and didn't get it, please let me know. I had a huge number of unsubscribes that I think were algorithmic. I can add you back manually. I only mention it because I'm very proud of this week's ef…lnkd.in/ePd5ZuKm

Thank you Bruce Clark for sharing this weeks edition of #offkilter. It seems utterly cliched on this particular platform to say I feel humbled. So I won’t. I do, however, feel very appreciative. lnkd.in/eacEttiF

Like many, I can’t quite figure out the rationale for the shift from #HBOMax to #Max. It seems odd to remove one of the most recognizable media brands from the name. The only things I can think of are: 1. The client got bad advice that a rebrand was goin…lnkd.in/ek7J-9SC

It's not the marketer's fault they're left trying to turn morsels into meals. I used to work with Nick Keppel-Palmer 🕊❤🌍 and he's as smart as they come on this subject. The view that leaving #sustainability to the #marketing department demonstrates a disregard for th…lnkd.in/etu4iq5Q

"Weaponizing the Wanamaker Paradox." How digital marketing convinced the world that "waste" was the biggest problem in advertising. From Paul Worthington buff.ly/3sW9fc8

Weaponizing The Wanamaker Paradox. linkedin.com/pulse/weaponiz… via LinkedIn

"Most concerning is the illusion that LLMs are retrieving information rather than constructing word associations. LLM responses are statistically likely rather than factually accurate. Sometimes these things correspond, but often they do not." E. Salvaggio techpolicy.press/challenging-th…

Looks like the AI shark has been well and truly jumped 🤣