Purposeful Relations (@purposerel) 's Twitter Profile
Purposeful Relations

@purposerel

Purposeful Relations is a global advisory and consultancy firm to improve the performance of communications teams and PR agencies.

ID: 1206600587615330306

linkhttps://purposefulrelations.com calendar_today16-12-2019 15:43:07

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121 Followers

166 Following

Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

The AI generated podcast summary of PR Futurist is back. Listen to find out what's in the latest PR Futurist newsletter and let us know what you think. sbpr.cc/cr54Z

Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

The Comms Dart Podcast is out, and I'm interviewed by its host Stephen Davies. We cover: πŸ’» Changes in PR πŸ“˜ Global CommTech Report πŸ“ˆ CommTerch trends πŸ’· Budget challenges πŸ€– How comms is (or isn't) using AI πŸ—³οΈ Digital and comms in the UK election sbpr.cc/9fHa2

Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

I've analysed the PRovoke Media Influence 100 to understand what the 100 most influential in-house communications professionals really think about AI. Let me know what you think. sbpr.cc/0ydjJ

ICCOpr (@iccopr) 's Twitter Profile Photo

ICCO has partnered with communication transformation consultancyΒ Purposeful Relations Β andΒ PRovoke MediaΒ to run a global survey into how public relations, communications and corporate affairs professionals use #AI and communication technology. Take the Survey: πŸ“Š purposefulrelations.com/global-commtec…

Jack Murray (@mediamurray) 's Twitter Profile Photo

If you work in PR/Comms, I need your help. MediaHQ is partnering with Purposeful Relations & PRovoke Media on the 2024 Global CommTech Report. Your input is crucial to shaping the future. Please complete our survey. purposefulrelations.com/global-commtec… #PR #CommTech #Survey

If you work in PR/Comms, I need your help. <a href="/mediahqnews/">MediaHQ</a>  is partnering with <a href="/PurposeRel/">Purposeful Relations</a>  &amp; <a href="/Provoke_News/">PRovoke Media</a>  on the 2024 Global CommTech Report. Your input is crucial to shaping the future. Please complete our survey. purposefulrelations.com/global-commtec…
#PR #CommTech #Survey
Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

Bluesky now has more than 10 million users. I was 72,709. The first 1% when it was still invite only. It was slow to start. But in the last month or so it has really taken off. If you're not already on Bluesky, please join us. It's friendly, knowledgeable, and happening.

Bluesky now has more than 10 million users. I was 72,709. The first 1% when it was still invite only.

It was slow to start. But in the last month or so it has really taken off.

If you're not already on Bluesky, please join us. It's friendly, knowledgeable, and happening.
Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

Microsoft has announced a raft of new Copilot AI features. Copilot Pages are a dynamic canvas for collaboration with AI as a super-powered team member. Excel AI features get a huge boost. Outlook beefs up email management. PowerPoint storytelling and more. sbpr.cc/60ys5

Inside Housing (@insidehousing) 's Twitter Profile Photo

β€œWe’re going to get to the point where human communication will come at a premium value.” Ben Verinder - Chalkstream. A fascinating conversation on transforming comms through AI: the benefits, risks and necessity to use it or be left behind. #housingcommunications Purposeful Relations

β€œWe’re going to get to the point where human communication will come at a premium value.” Ben Verinder - Chalkstream.
A fascinating conversation on transforming comms through AI: the benefits, risks and necessity to use it or be left behind. #housingcommunications
<a href="/PurposeRel/">Purposeful Relations</a>
Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

Catch up on an audio summary of the latest PR Futurist newsletter. It was created using Google NotebookLM and I think you'll agree it's pretty awesome. Let me know what you think. sbpr.cc/a5O6c

Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

I'll be at the Labour Party conference from Sun to Wed. Message me if you want to chat about AI, tech, data, analytics and skills for PR, comms and corporate affairs... or just for a general catch-up and crack (chat if you're not Cumbrian).

I'll be at the Labour Party conference from Sun to Wed. Message me if you want to chat about AI, tech, data, analytics and skills for PR, comms and corporate affairs... or just for a general catch-up and crack (chat if you're not Cumbrian).
Notified (@notified) 's Twitter Profile Photo

We've teamed up with Purposeful Relations and PRovoke Media to survey global #PR and communications professionals on their use of #AI and technology. Complete the survey for a chance to win a pass to the PRovoke Global PR Summit ➑️ ow.ly/zCul50Ts2fU #PublicRelations #Survey

We've teamed up with <a href="/PurposeRel/">Purposeful Relations</a> and <a href="/Provoke_News/">PRovoke Media</a> to survey global #PR and communications professionals on their use of #AI and technology.

Complete the survey for a chance to win a pass to the PRovoke Global PR Summit ➑️ ow.ly/zCul50Ts2fU

#PublicRelations #Survey
Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

Next week in Istanbul at the ICCOpr Global Summit we're launcing our #GlobalCommTech report with PRovoke Media. As it's a real life event we've had some summary brochures printed. Check them out.

Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

The Global CommTech Report 2024 is out. It was launched today at the ICCO Global Summit in Istanbul. Download it now and let us know what you think. And watch out for upcoming webinars, summaries, and infographics. #GlobalCommTechReport sbpr.cc/KhzRT

Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

Still time to register for today's webinar with Jack Murray, CEO of Media HQ. We'll be discussing the results of the Global CommTech Report 2024 and looking at how the key trends can help you to succeed in 2025. Be great to see you there.

Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

Sitting in the office enjoying the afternoon sun as I finish writing the next issue of PR Fututist which is out tomorrow. Still time to sign-up if you aren't already. sbpr.cc/rErYP

Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

Asking your team to use AI without a plan or training is like giving them a car when they don't know where they are going, how to get there or how to drive. No wonder they are stressed if the boss does that. We help avoid the stress with a plan and training.

Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

We hear and see a lot on the inherent bias in AI because the data it is trained on lacks diversity and equality. I point out AI can also be used to check for unconcious bias. Especially useful in small teams that can't be diverse. This FT article is another positive take.

Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

We're doing a lot on how AI impacts on reputation and relationships. This article shows how people are already trying to influence and game AI results to promote Angus Steak House to keep tourists out of good local steak restaurants. sbpr.cc/XBndO

Stuart Bruce | The PR Futurist πŸ’‘ (@stuartbruce) 's Twitter Profile Photo

For PR and comms professionals AI is about far more than just tools to help us do our jobs better. We have a bigger, strategic role in helping employers and clients to use AI responsibly and help AI get its social licence, so people welcome its use. sbpr.cc/ge2XA