Check out our October S&T for steps to build a better media list, insights on communicating science accurately, strategies for engaging Hispanic-Latino communities, tips for delivering concise feedback, a look at vibe communications & more: bit.ly/484aisG @prsa #prsa

In our October issue of S+T, Justine Mrsich talks about engaging Hispanic-Latino communities with authenticity & moving beyond performative gestures to tell the stories that truly matter. To read more: bit.ly/43dtsZF @prsa #prsa

We’re thrilled to announce that Strategies & Tactics has won a Gold MarCom Award for the second consecutive year! Recognized for the Sept. 2024 “PR’s Next Generation” issue. Read the full press release here: bit.ly/3WIFZRb

Member Mondays Recap: How Communicators Can Turn AI Efficiency Into Strategic Impact: bit.ly/3IWeK2z @prsa #prsa

To prevent burnout, value creativity over activity, said Katie Neal in a recent interview with Editor John Elsasser for the PRsay blog. To watch the full interview: bit.ly/42HTaFF @prsa #prsa

AI is reshaping communications, but adaptability & creativity still lead the way. Join Univ. of North Carolina Prof. Lorra M. Brown for a practical discussion on preparing for the AI era on the next S&T Live on LinkedIn, Oct. 23 at 1 p.m. ET: bit.ly/3KUEQ6x @prsa #prsa

In the October issue of Strategies & Tactics, Monique Farmer gets to the heart of public health messaging, and shares why storytelling is your most powerful tool: tinyurl.com/3yfc8evh @prsa #prsa

On the PRsay blog, Gina Larson talks about 'bore-out' — when people stay busy but feel disconnected from the purpose, meaning or impact of their work — and the silent drain on workplace engagement. For the full story: tinyurl.com/bp5skvkn @prsa #prsa

🎬 Big news! Lauren Graham — the star of Gilmore Girls & Parenthood — will headline #PRSAICON2025, stepping in for Amy Sherman-Palladino who is unable to attend. Expect insights on storytelling, creativity & connection. 💫 Register here: prsa.org/conferences-an…

Here, Lorra Brown discusses 10 emerging career paths in an AI-influenced landscape on the PRsay blog: tinyurl.com/2w8hcz7u *...Also, tune in TODAY at 1 pm ET for our @prsa S&T Live on LinkedIn for more insights from Lorra on preparing for the AI era: bit.ly/3KUEQ6x

"Vibe communications draws inspiration from two cutting-edge disciplines: vibe coding and vibe marketing," says Valerie Di Maria in the October issue of S&T. Read more about the rise of vibe communications here: tinyurl.com/4hetvysz @prsa #prsa

On the PRsay blog, Angela Dwyer shares how AI is transforming PR, why human expertise is irreplaceable, what to know about the limitations of AI in PR & how humans and AI can collaborate effectively tinyurl.com/5h3bkv5t @prsa #prsa

Welcome to PRSA ICON 2025! We're kicking off the Day 1 General Session here in Washington, D.C., and are excited for a great conference ahead! #prsa

“At its core, a story has to be about something everybody understands — forgiveness, loss, joy, love — and then it’s just [about] how you tell it,” said Lauren Graham in conversation with Crystal Borde today at #PRSAICON

👏 Congratulations to our ICON 2025 Award honorees: 🏆 Grace T. Leong, MBA, APR — Gold Anvil Award 📚 Hilary Fussell Sisco, Ph.D., APR — Outstanding Educator Award 🎖 Capt. Brook DeWalt, M.A., APR+M, Fellow PRSA — Patrick Jackson Award #PRSAICON #PRLeadership

Fun times at the #PRSAICON opening night party in Washington - the Capitol Kickoff Tailgate!

"While AI is amazing... it’s up to humans to understand the business landscape, product, staff & be making real-time decisions,” said SHRM's Tina Beaty at #PRSAICON. “Critical thinking is going to be more important than it ever has before, along with flexibility & agility.” #prsa

What a fun night gathering at the ICON Diversity, Equity & Inclusion Celebration! Congrats to this year's award winners: Bill Imada on the Paladin Award, Patrick McSweeney on the D. Parke Gibson Award & the Chapter Diversity Award Winners, Buffalo Niagara, Minnesota & Orlando!

"Journalism = people + trust. It's a relationships business. Be clear, concise, conversational" said CNN's Pete Muntean. News is 24/7. Reporters = multimedia journalists. Connect story w/ data, pivot as form changes, look for trends. "We're 1st responders for the 1st Amendment"

Thank you so much for joining us for a great #PRSAICON in Washington, D.C. this year! Looking forward to Orlando in 2026!