Protocol Theory ⬛️
@protocoltheory
Human insight, not hype. Protocol Theory is the leading consumer research firm for Web3, AI & emerging tech—helping brands unlock trust, adoption, & growth.
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http://protocoltheory.com 02-03-2019 01:21:35
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Petr Kozyakov, Co-Founder & CEO at Mercuryo, and Alistair Rennie (Alistair Rennie), Global Head of Innovation & Thought Leadership at Protocol Theory ⬛️, are teaming up to bridge insight and execution in crypto adoption. By combining Protocol Theory’s user research with
😕 Most people don’t finish wallet onboarding because it feels unfamiliar. Our research with Protocol Theory ⬛️ looks at how subtle UX patterns, language, order of steps, even icon design can shape whether users stay or drop off. Full report → mercuryo.io/explore/learn/… 📖