Protocol Theory ⬛️ (@protocoltheory) 's Twitter Profile
Protocol Theory ⬛️

@protocoltheory

Human insight, not hype. Protocol Theory is the leading consumer research firm for Web3, AI & emerging tech—helping brands unlock trust, adoption, & growth.

ID: 1101653744045842433

linkhttp://protocoltheory.com calendar_today02-03-2019 01:21:35

397 Tweet

331 Followers

176 Following

Stand With Crypto Australia (@standwcrypto_au) 's Twitter Profile Photo

🇦🇺 The Stand With Crypto Australia Pitch Fest is here to shine a light on Australia’s most exciting crypto businesses. It’s about giving founders a platform to share their ideas, innovations, connect with the community, and get the recognition they deserve. 👉 Together, we’re

🇦🇺 The Stand With Crypto Australia Pitch Fest is here to shine a light on Australia’s most exciting crypto businesses.
It’s about giving founders a platform to share their ideas, innovations, connect with the community, and get the recognition they deserve.
👉 Together, we’re
Mercuryo (@mercuryo_io) 's Twitter Profile Photo

Web3 wallets fall short across every factor that drives mainstream use. Most Americans find digital wallets simple, visible, and useful, but few say the same about Web3. 👛 People struggle to see where these wallets fit in their financial lives or why they are worth the effort.

Web3 wallets fall short across every factor that drives mainstream use.

Most Americans find digital wallets simple, visible, and useful, but few say the same about Web3.

👛 People struggle to see where these wallets fit in their financial lives or why they are worth the effort.
Mercuryo (@mercuryo_io) 's Twitter Profile Photo

Earlier we asked what drives people to start using digital asset wallets. Here’s what the data shows: ⚡ 44% say wallets must be better than alternatives ⚡ 24% say they must fit existing habits ⚡ Ease, visibility, and trials matter less individually

Earlier we asked what drives people to start using digital asset wallets. Here’s what the data shows:

⚡ 44% say wallets must be better than alternatives 
⚡ 24% say they must fit existing habits 
⚡ Ease, visibility, and trials matter less individually
Mpost Media Group (@mpost_io) 's Twitter Profile Photo

Petr Kozyakov, Co-Founder & CEO at Mercuryo, and Alistair Rennie (Alistair Rennie), Global Head of Innovation & Thought Leadership at Protocol Theory ⬛️, are teaming up to bridge insight and execution in crypto adoption. By combining Protocol Theory’s user research with

Mercuryo (@mercuryo_io) 's Twitter Profile Photo

😕 Most people don’t finish wallet onboarding because it feels unfamiliar. Our research with Protocol Theory ⬛️ looks at how subtle UX patterns, language, order of steps, even icon design can shape whether users stay or drop off. Full report → mercuryo.io/explore/learn/… 📖

😕 Most people don’t finish wallet onboarding because it feels unfamiliar.

Our research with <a href="/protocoltheory/">Protocol Theory ⬛️</a> looks at how subtle UX patterns, language, order of steps, even icon design can shape whether users stay or drop off. 

Full report → mercuryo.io/explore/learn/… 📖