YouTube ads continue to get bigger and bigger. With billions of hours being watched every year and billions of users signed up to it, it has become vital for your brand to advertise on YouTube, especially if you're already on Instagram and TikTok. There is no excuse not to be

Just reviewed a Google Ads account that hasn't updated negative keywords in 6 months. Found thousands in wasted spend on irrelevant searches.

Honestly, Google Ads is all about the data you feed it these days.

What criteria do you use for pausing keywords? Looking beyond CPA to consider assisted conversions has saved many seemingly "poor" performers.

How Much Does It Cost to Advertise on Google? This is a question we seem to get asked frequently on various marketing forums and personally. The short answer is that it should cost how much you want it to advertise on Google. Contrary to popular belief, Google Ads, especially

When running YouTube Ads data feeds are so important. Re-targeting website users, custom segments based off previous conversions, lookalike audiences. If you are not running YouTube Ads you are leaving money on the table.

AI in Google Ads: The Rundown 1. Performance Max Remember when I mentioned Performance Max before? It's Google's AI baby, and it's not going anywhere. It uses all of Google's suite to show your ads. Sounds great, right? Well, it can be if you know what you're doing. If not,

Emerging Search Trend. Together AI

I am fascinated by the mindset of people who achieve great thanks and comparing that to the mindset of people who don't. It seems it can come down to incredibly small details in thinking which can have huge consequences. One tiny decision repeated on a daily basis could be the

For professional service lead gen, longer landing pages have consistently outperformed short forms in my experience. Qualified prospects need more information.

ow long does it take your sales team to follow up on Google Ads leads? It needs to be within the hour

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Are you using call-only campaigns for your lead gen efforts? They tend to have great conversion rates.

Get asked all the time what my favourite prompts are. So I put 100+ of my best prompts into a free ebook below. Free for only a few days PromptLLM.co

90% of lead-gen is seasonal. Adjust your budgets to ensure as much

Are you optimizing your Google Ads campaigns for lead value or lead volume? A lot of the time you have to pick one

What happens to your Google Ads budget when your sales team is at capacity? Many service businesses I work with keep generating leads they can't handle

The most annoying phrase I hear at the moment is rich people giving advice to people telling people to just ‘learn AI’ What does ‘learn AI’ even mean? It’s a phrase by people who have not the faintest idea of what AI is. Too put you ahead of the curve I suggest these three

The early days of any new tech wave is where the serious money is made. Read the stories of the early days of SEO. People were just stuffing keywords into white text and ranking 1 on Google and printing money. 20 years ago CPC’s on Google Ads we’re about $0.05 now they are

You can just get Claude to create you mental training games to improve your cognitive ability btw.