Hey babes, the store is closed today for our New Years Sale set-up...see you tomorrow for EPIC savings!! 🥂🎉

“You’re hurting old people like me. Well, not me... I’ll never see you.” Larry David wants everyone to stay home to protect older Californians from #COVID19! He does not do these things. Listen to Larry. #StayHomeSaveLives covid19.ca.gov

Sooo much Principessa Vintage goodness in the shop right now 💛🦋🦄 #treasurehunter #vintage… instagram.com/p/Bf3zzC8FZtX/

White denim for the win 🏳️ The Monika Hook Front Dress by For Love & Lemons at Principessa now 💋… instagram.com/p/BgB4HN1Hn1b/

Empowered women empower women 👊🏼❤️ Forever grateful for all the incredible women (past, present,… instagram.com/p/BgEh-5dn5Th/

Oh, hello weekend 💕💕 Bubble gum tassel tie bikini by Kai Lani Swimwear, available now at Principessa… instagram.com/p/BgHKB9fncvu/

The loveliest prettiest dreamiest deadstock vintage hand-crocheted dresses are here and we are… instagram.com/p/BgZG7WpnkgH/

If you need a reason to get out in the rain...the Spell Delilah Patchwork Kimono just hit the… instagram.com/p/BgomjFXFwmG/

Let the festival shipping begin ☀️🌵🦋 All new Eastnwestlabel in da house ✌🏼💋 #coachella instagram.com/p/Bg1nK6ylPaO/

Welcome to the fam, KORE SWIM...we 💕 you xo #ootd @ Venice, California instagram.com/p/Bg8-9AZFHEs/

Princi goddess brookemoorberg testing out the new merch 👌🏼❤️ #festivalfashion #testdrive… instagram.com/p/Bg_m77KF5wt/

Princi dream team californiakrome & cay.rob bringing you the latest in sun.c.h.i.l.d magic 💕🦋🌈… instagram.com/p/BhFVGomFU26/

Rocky Barnes X Cleobella collab in the house 💛🌸 Shop the Cooper dress at Principessa xx #ootd… instagram.com/p/BhH1QEbFzQ6/

She’s back 💕💕💕 This dreamy tulle maxi skirt by kikiriki, available now at Princi 💋 #ootd @… instagram.com/p/BhXIkJClPzb/

Weekend ready in pochemyprivate? 😽👽🌵 #desertbound #coachella #weekendwarrior #stp #spacecat @… instagram.com/p/BhhP0tIFupb/

Today we celebrate our phenomenal incredible amazing Manager, meheravenice...Happy Birthday… instagram.com/p/BhsIS3slUMU/

🌼Stoned As Folk🌼 ~available now~ sugarhighlovestoned Principessa Venice #stonedasfolk #hightimes… instagram.com/p/Bhu_sK4FZm_/

😽😽😽 #meow instagram.com/p/BhwvaeoFhVx/

Can’t think of a better day to announce our partnership with the magically talented… instagram.com/p/Bh4W-pMlhzm/

This just in: the Joplin Jacket by Spell....sold out everywhere but available here!!… instagram.com/p/Bh9vSi1lrJB/