We don't want to let go of summer...but we can't wait for cooler temps! Mostly because it's an excuse for us to collect more cool weather cycling gear (we just can't get enough 🤷🏻‍♂️). Are you pumped for the fall months? #ridewithprimal #everythinggoes #bikelife #fallcycling

Bet you didn't know this one. Should we make #funfactfriday a thing? #ridewithprimal #everythinggoes #bikelife #lovecycling #cyclinggear #lifebehindbars #roadslikethese #cyclingday

When that fall breeze finally blows in... 🍂 #ridewithprimal #everythinggoes #bikelife #lovecycling #cyclinggear #lifebehindbars #roadslikethese #cyclingday #cyclingfans #cyclingteam #rideyourbike #strava #cyclingtips

And that's a wrap! We had an incredible weekend (and views 😍👌🏼) in Grand Junction for @RollMassif's Tour of the Moon! #ridewithprimal #everythinggoes #bikelife #lovecycling #cyclinggear #lifebehindbars #roadslikethese #cyclingday

Stay warm and dry in style. 🌧 [ ft. Obsidian Rain Jacket ] #ridewithprimal #everythinggoes #bikelife #lovecycling #cyclinggear #lifebehindbars

Did we mention this was the second Tour de France EVER? And he did this on flat tires? #ridewithprimal #everythinggoes #bikelife #lovecycling #cyclinggear #lifebehindbars #roadslikethese #cyclingday

A little piece of bike history for your Thursday. #ridewithprimal #everythinggoes #bikelife #lovecycling #cyclinggear #lifebehindbars #roadslikethese #cyclingday

Last chance to score 20% off our entire* site! Use code SPOOKYSALE at checkout to cash in on this awesome deal. Ends at 11:59PM MST! *offer excludes custom and team apparel. #ridewithprimal #everythinggoes

We look forward to continuing the legacy of this classic ride, and showcasing our host communities. Next year is going to be a blast. Can’t wait to ride in 2022! denverpost.com/2021/11/08/rid…

You just crossed over into the...Primal Zone. #ridewithprimal #everythinggoes

It's getting colder. We gotchu. Brand new long sleeve jerseys just dropped on the site. #ridewithprimal #everythinggoes

Why not bike? #ridewithprimal #everythinggoes #bikelife #lovecycling #cyclinggear #lifebehindbars #roadslikethese #cyclingday

Pass on the gas. 🚗💨 #ridewithprimal #everythinggoes #bikelife #lovecycling #cyclinggear #lifebehindbars #roadslikethese #cyclingday #cyclingfans #cyclingteam #rideyourbike #strava #cyclingtips

How it started vs. how it's going...it's been a wild ride! #ridewithprimal #everythinggoes #bikelife #lovecycling #cyclinggear #lifebehindbars #roadslikethese #cyclingday #cyclingfans #cyclingteam #rideyourbike #strava #cyclingtips

How long would you last? #ridewithprimal #everythinggoes #bikelife #lovecycling #cyclinggear #lifebehindbars #roadslikethese #cyclingday

Braving the elements has never been easier. #ridewithprimal #everythinggoes #bikelife #lovecycling #cyclinggear #lifebehindbars #roadslikethese #cyclingday #cyclingfans #cyclingteam #rideyourbike #strava #cyclingtips #wymtm #cyclingshot #cyclingroad #cyclingphotooftheday

A person on a bicycle is the most efficient form of travel on the planet. #ridewithprimal #everythinggoes #bikelife #lovecycling #cyclinggear #cyclingfact

Buddy Ruski (Roo-skee) Primal Wear brings the 🔥

Introducing the Official PMC Unpaved Rider Vest produced by Primal Wear. Join the PMC for the inaugural #PMCUnpaved gravel ride on October 1st in the Berkshires. Still time to register to ride or volunteer. #PMC2022 bit.ly/3TYRYI3

He also has a jersey with his late friend’s name on the collar to remind him why he rides. trib.al/vb2KwVK