CEO: Wait, you’re saying we should send 5–7 email campaigns a week? Won’t we annoy our customers? Me: Not if you figure out WHAT to send to WHOM and WHEN. We use AI-based segmentation to figure out who actually wants to hear from you and personalize the content for them. CEO:

STOP complicating email marketing. One master list is all you need. Don't make multiple lists in Klaviyo. Here's why: - Better deliverability: Clean data means higher inbox placement and engagement rates - Accurate tracking: See real list growth without duplicate

Don't be a slave to the algo Step out Smell the world Touch it Taste it Hear it See it Think to yourself what Louis Armstrong did: WHAT A WONDERFUL WORLD

Spoke to a guy who has a list of over 300k subs Campaigns he sends every week: 0 WHY DO YOU HATE MONEY?

Primal Queen'ed this email: Primal Queen

And another one:

How you spend weekends: Getting high with friends How I spend weekends: Designing emails for home decor brands We. Are. Not. The. Same. JK... I made this on Friday

okay it's time for some good old email analysis What’s Working ❤️‍🔥 1. Festive Theme & Imagery The Easter theme with pastel colors and baskets creates a seasonal vibe, making the email feel timely and celebratory. 2. Clear Product Showcase Six products with images and names

You're wasting your time if you're learning to use AI and don't have any intention to create videos like these:

WHHHYYYYY? 8/10 brands I speak to have been SCAMMED by an agency...

20 Most Powerful Paradoxes of Life

Team designed this: HOP WTR <> NBA Playoffs email (Click to expand)