The Crux of the Story (@podcastcrux) 's Twitter Profile
The Crux of the Story

@podcastcrux

Great guests and lively discussion of the PR and communications issues that are changing the world. We get to the heart of the issue.

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calendar_today29-04-2019 17:37:54

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In our fifty-fourth episode of The Crux, we welcome Mark Schaefer, COO of B Squared Media. We discuss with him his latest book, Cumulative Advantage: How to Build Momentum for your ideas, Business and Life Against All Odds. Listen here: podcasts.apple.com/us/podcast/the…

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In our fifty-fifth episode of The Crux, we welcome Kendra Butters, communications director of the Boston Athletic Association. The pandemic has certainly brought about its challenges. Listen to how her team has worked to overcome them: podcasts.apple.com/us/podcast/the…

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In our fifty-sixth episode of The Crux, we welcome author and CEO of Dezenhall Resources, Eric Dezenhall. We discuss Eric's point of view on the role of business in society and crisis communication. Listen to the full episode here: podcasts.apple.com/us/podcast/the…

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In our fifty-seventh episode of The Crux, we welcome Marjorie Benzkofer and Cherry Bayer, two terrific professionals who are members of Page Up. We discuss the future of communications and the work that Page Up is doing. Listen here: podcasts.apple.com/us/podcast/the…

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Excited to kick off Season 4 with Reeves Wiedeman, a features writer for New York Magazine and author of "Billion Dollar Loser: The Epic Rise and Fall of Adam Neumann and WeWork." What was WeWork's downfall? Listen here to find out: podcasts.apple.com/us/podcast/the…

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In our sixtieth episode of The Crux, we welcome Andrew Edgecliffe-Johnson, U.S. business editor of the Financial Times. What challenges does Andrew see businesses facing today? Find out here: podcasts.apple.com/us/podcast/the…

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In our sixty-first episode of The Crux, we are joined by Andrew Winston, one of the most respected writers and thinkers in the world on the issue of business and sustainability. What is a Net Zero Company? Listen here to find out: podcasts.apple.com/us/podcast/the…

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In our sixty-second episode of the Crux, we welcome Robert Brown, president of Boston University. How does he manage a university that is so large and diverse? Find out here: podcasts.apple.com/us/podcast/the…

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"What if we took jargon and made it the story?" Veronica Majerol on the importance of decoding corporate jargon for the everyday reader. Tune into Season 6 of the Crux by clicking the link below. shorturl.at/eLQX6

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"They're relying really on an anecdote," Judd Legum on the laws and reporting surrounding retail "shrink". Tune into Season 6 of the Crux below: podcasts.apple.com/us/podcast/pop…

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“Things change constantly in our business and you have to be able to stay ahead of those things” Bradley Akubuiro on the importance of nimbleness within the professional communications space. Tune in: podcasts.apple.com/us/podcast/bul…

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“AI can provide an individual tutor for every person”Matt McDonald on providing effective insight on a multitude of professional fields. Tune into more on the Crux: podcasts.apple.com/us/podcast/pen…

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We must continue “centering stories on people” in order to maintain human authenticity in journalism. To hear more of @MeghanIrons insight tune into the Crux below: podcasts.apple.com/us/podcast/bos…

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"Focus on how your business impacts human beings..." Alison Taylor on corporate social responsibility. Click the link below for more on the Crux of the Story. podcasts.apple.com/us/podcast/nyu…

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“Great companies create new realities.” Martin Reeves, author of the Imagination Machine, on the creation of revolutionary business strategy. podcasts.apple.com/us/podcast/you…

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Do you need something to listen to on these snowy days? Reintroducing the Crux's season 6 episode on "business jargon" with the NYT's Veronica Majerol and Jordyn Holman. Click the link for the full episode: podcasts.apple.com/us/podcast/epi…

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“...We're coming down to these almost micro moments, these micro news stories. The medium of the moment now…” Molly McPherson on the new wave of  “micro” media and crisis reporting in 2024. Tune in for more of the Crux below: podcasts.apple.com/us/podcast/the…

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"I think whenever you're talking about New York, there's just a caveat. We have to be prepared for it as communications leaders." Nancy Elder on navigating the omnipresent media for one of New York's beloved sports teams, New York Mets. Click below for more: podcasts.apple.com/us/podcast/beh…

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Philip Morris International’s head of comms wants you to take a fresh look at the company, “...make a decision about us based on facts of today and not on the memory on the memory of the 1990s.” Click the link below for the episode: podcasts.apple.com/us/podcast/phi…

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“In both cases, again, AI is going to change the dimensions of both writing and coding…” Chris Perry on the evolving presence AI has on every industry. For more of the Crux click the link below: podcasts.apple.com/us/podcast/web…