New year, new leaf 🌱

Trigger-happy when it comes to PMax budgets? Slow down, friend. Changing budgets too often can confuse the heck out of Google. And what's more, it can reset the learning phase - which means waiting 1-2 weeks plus your conversion lag to see the effects 🫠 Plan ahead!

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When the team’s busy working but you really need someone to play fetch 🎾🐕

“Yeah but my audience isn’t on TikTok, they’re too old for that…” Really? 🤔 Our latest vid saw 76% of its views from people aged 35+ As the old saying goes, never judge a social platform by its cover 📚 #AlwaysBeTesting

A #platypus pushes upstream, using his powerful fore-quarters to pry prey from the roots & rocks, detected by his electro-sensitive bill. The white patches that appear when he's underwater are the muscular skin that seals his eyes & ears closed. #MammalWatching #WildOz #Tasmania

What’s the difference between good marketers and great marketers? youtu.be/AvD2iJqJ19I

Did you even go to London if you didn’t bring back m’n’ms in your brand colours??? 💁‍♀️ #AlwaysOnBrand

This time next week! 🙌 See you there? 👀 #TeessideExpo

Look at this little one 🤩 Here is Josh Griffiths, Senior Wildlife Ecologist and resident platypus expert out with the team for a night of chasing #platypus to survey and assess population and health in Melbourne catchments.

GA4 default channels not separating your traffic how you want? Need to view your Facebook ads separately from TikTok ads at the channel level, or view Brand Search separate to Non Brand Search, you’ll need to create your own custom channel grouping. platypusmedia.co.uk/create-custom-…

Our little Ecologi forest is growing! 🌳🌏 We're up to 340 trees which may not sound like a lot but that's 24 tonnes of CO2e or 18 long haul flights, 72 square meters of sea ice saved or 59,544 miles driven in a car. Every little bit helps! 🙌

Tracking platypuses to better understand what they need to survive so we can coexist with these special creatures. #toocute