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Next up, we look at logos and their role in place branding- When place brand and place logo matches: VRIO applied to place branding Drs. Fabiana Gondim Mariutti, Vivian Iara Strehlau, John James Loomis & Eliana Herrero link.springer.com/article/10.105…

Dr. Angela Lewis looks at #Chinese public diplomacy in Africa. Public diplomacy through development assistance: China’s 10,000 Villages Project across Africa link.springer.com/article/10.105…

Can nation branding help with #foreigndirectinvestments? Drs. Aymen A. Mohib & Conor Carroll answer this question in Nation branding as a tool to attract foreign direct investments: a case study of Qatar link.springer.com/article/10.105…

What about #nationbranding to attract residents? Dr. Florida Clements' answer: Can numbers tell the story? An investigation on the impact of three place branding and marketing campaigns 2003–2019 on the attraction of new residents to the Isle of Man link.springer.com/article/10.105…

Exploring the intersection of cinema and placemaking! 📽️🏙️ Check out the latest study on ‘Placecinemaking’ and the new film ‘Le Mille Notti’ by Marco Bevoli & Stefano Di Polito A deep dive into history, theory, and methodology. link.springer.com/article/10.105…

Unpacking the layers of place branding in Johannesburg! 🌍✨ Zenzile E. Mbinza’s latest study dives into the intersections of culture, democracy, urban governance, and public diplomacy, introducing the concept of ‘mentrification’. link.springer.com/article/10.105…

György Szondi reviews Dr. Yoav Dubinsky's book ‘Nation Branding and Sports Diplomacy: Country Image Games in Times of Change’. A deep dive into how sports events shape national images, especially during crises. #BookReview #NationBranding #SportsDiplomacy” link.springer.com/article/10.105…

In this #onlinefirst #bookreview Dr. Hicham Echattabi هشام الشطابي looks at "Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places" edited by Drs. Mabillard, Pasquier, and Renaud Vuignier link.springer.com/article/10.105…

Our editor emeritus Nicholas J. Cull reviews Bruce Gregory's recent book Diplomacy’s Public Dimension: Practitioners as Change Agents in Foreign Relations link.springer.com/article/10.105…

🎉 Get ready for our all-star 20th anniversary issue! 🌍 Featuring insights from the biggest names in the field, this special issue is open access for two months. #PlaceBranding #PublicDiplomacy #OpenAccess link.springer.com/journal/41254/…

A reflection on 20 years of place branding by @simonanholt 🌍 Discover how national brands are shaped by global contributions. #PlaceBranding #PublicDiplomacy #Anniversary #OpenAccess Place branding: has it all been a big misunderstanding? link.springer.com/article/10.105…

Bruce Gregory explores 20 years of public diplomacy, from changing geopolitics to new technologies. 🌐 #PublicDiplomacy #Innovation #Geopolitics #OpenAccess Place Branding and Public Diplomacy’s third decade: trends, questions, and opportunities link.springer.com/article/10.105…

Philip Kotler reflects on place marketing's evolution and key conditions for success. 🏙️ Open access for two months! #PlaceMarketing #BrandTransformation #Anniversary #OpenAccess What’s happening in place branding link.springer.com/article/10.105…

Nicolas Papadopoulos asks key questions about place branding and highlights areas needing more attention. 🌍 Open access for two months! #PlaceBranding #AcademicResearch #OpenAccess Place branding at 20: the history, the challenge, the promise link.springer.com/article/10.105…

Mihalis Kavaratzis highlights the need for accountability and novel methods in place branding, ending with a poem! 📜 Open access for two months! #PlaceBranding #Innovation #OpenAccess Place branding ‘in colours bold’ link.springer.com/article/10.105…

Keith Dinnie explores emerging trends like AI, the metaverse, and professionalization. #PlaceBranding #PublicDiplomacy #OpenAccess Immersive, addictive, and professionalized—emerging trends and future directions in place branding and public diplomacy link.springer.com/article/10.105…

Kathy R. Fitzpatrick discusses the "social turn" in public diplomacy and the role of public relations. 🌍 Open access for two months! #PublicDiplomacy #PublicRelations #OpenAccess Public diplomacy’s social turn: toward a new paradigm link.springer.com/article/10.105…

Sebastian Zenker calls for tailored branding strategies for small cities, towns, and rural areas. 🏘️ Open access for two months! #PlaceBranding #SmallCities #OpenAccess Size does matter: city branding versus small city, town, and rural place branding link.springer.com/article/10.105…

You made it through the all-star 20th anniversary issue of the Journal of Place Branding and Public Diplomacy! 🎉 Now, the editorial by Magdalena Florek and James Pamment: Celebrating two decades of the Journal of Place Branding and Public Diplomacy link.springer.com/article/10.105…