Buying a firm? Don't skip the ugly stuff. Look at old tax returns. Check their systems and how they do the work. It’s not just numbers, it’s risk hiding in plain sight.

No one else can build your vision. Hiring people won’t fix a plan you don’t have. You can’t outsource the thinking. Act like your business is an investment.

Your funnel isn’t broken. Your strategy is. Tactics are easy to copy. Strategy is how you win. Figure out who you’re talking to and say what they need to hear. Then the tactics actually work.

Doubling profit doesn’t just double your value. It can 5x it. Bigger businesses get bigger multiples. That’s the math behind $100M exits.

Buying a small firm just buys you more work. If it can't afford a team, it's not really a business. Under $500K revenue means you're still in the weeds. Go bigger so you can step back and still earn.

If your marketing isn’t hitting, your research isn’t deep enough. Most people stop after one Google search. You need to study real questions, real comments, real pain. Dig through YouTube, Reddit, sales calls, even client chats.

I lost money on ads for months before I saw a return. But I kept tweaking, testing, and improving. Now I turn $1 into $12 on repeat.

You're not growing because you're fishing in the wrong pond. Staying local limits your reach and revenue. Virtual firms can serve anyone in the country. But if your client base is small, their referrals will be too.

The numbers looked good until the cash flow dried up. Seasonality can kill a deal if you don’t catch it early. Break down the monthly P&L. Find what repeats and what doesn’t. Steady cash beats big spikes every time.

Don’t just work for free. Work smart for free. Use it to build proof, get referrals, and fill your schedule. Then trade up, one paying client at a time. This is how you grow without begging or chasing.

People don’t buy because of one good video. They buy because your name keeps showing up. Email is how you stay in their head. Say the same thing 10 different ways. That’s how you become the one they trust.

Price isn’t the problem. People ghost when they’re not sold on the value. If they don’t feel the need, even $5 feels too much. The real skill is helping them decide if they want it.

You don’t need more clients. You need better ones. High-income doesn’t mean high-efficiency. Cut the low-fee work. Keep the high-fee value. Same money. Half the clients. Way less stress.

If your funnel only speaks to one type of buyer, you're leaving money on the table. Every buyer thinks differently. Your offer needs to meet them where they are. Speak their language, or they won’t listen.

Referrals aren’t always a good thing. Bad clients bring more bad clients. They refer people just like them. If you want better leads, you need better systems.

Going viral can hurt more than it helps. If it’s not tied to your real message, it kills your momentum. The wrong audience will drown out the right one. Views mean nothing if they don’t align with your purpose.

Your niche has to matter to your client, not just to you. Local doesn’t mean better. Specific does. The more you narrow, the more they trust you know their world. That’s how you win.

Most people just want simple and easy. The best services strip away what’s in the way. Find what sucks and cut it.

If your price scares people, it’s not always about the money. Even “ready” buyers need time to trust. Give them a smaller offer to start. Crush it once, and they’ll come back for more.

Most leads won't book a call right away. That's normal. Your follow-up is what closes the deal. Stay in front of them with smart emails for the next 30 days. Simple funnel. Big results.