Tim Peterson (@petersontee) 's Twitter Profile
Tim Peterson

@petersontee

Executive editor, video& audio, Digiday Media | [email protected] | DMs are open | DM for Confide/Signal #

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calendar_today18-02-2009 23:20:55

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Tim Peterson (@petersontee) 's Twitter Profile Photo

.Donna Speciale from TelevisaUnivision U.S. Advertising and Marketing breaks down panel-based TV measurement's underrepresentation issue -- with numbers in tow -- on the latest Digiday Podcast episode digiday.com/podcasts/telev…

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YouTube is aggressively moving to compete with Amazon in an area of streaming that doesn't get as much attention: Selling subscriptions to services owned by other companies. It's been hugely profitable for Amazon and YouTube wants some of that action. theinformation.com/articles/youtu…

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Supply path optimization has been around for several years, but it's been bubbling up a lot recently in Digiday's coverage. So put together an explainer skit on what it is youtu.be/zMVhy4duz7M

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Interviewed brand & agency execs during last week's Digiday Programmatic Marketing Summit about the third-party cookie's status and cookieless IDs' development digiday.com/marketing/bran…

Tim Peterson (@petersontee) 's Twitter Profile Photo

Latest video features brand and agency execs sharing how they see AI being applied to programmatic advertising (plus me messing around w some gen AI tools to make the opening skit) digiday.com/marketing/how-…

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Paul Neinstein from Project X Entertainment was the first person to put the potential for a writers' strike on my radar last year. Appreciate him coming on the Digiday Podcast to talk about what's going on and what it means for the entertainment industry digiday.com/future-of-tv/p…

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FAST market is getting contentious. Ad sales rights have been an issue for years, but situation seems to be coming to a head among channel operators digiday.com/future-of-tv/f…

Tim Peterson (@petersontee) 's Twitter Profile Photo

Spent a day checking out Popsugar's Play/Ground, which struck me as a replicable template of sorts for publisher events digiday.com/media/how-pops…

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This week’s Digiday+ Future of TV Briefing looks at how generative AI tools like OpenAI’s DALL-E 2 and Stability AI’s Stable Diffusion are being used to produce videos. Story by Tim Peterson. buff.ly/43XM1PH

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Wrote about how video producers and VFX specialists are using generative AI when making videos, including ads for brands like Coca-Cola digiday.com/future-of-tv/f…

Tim Peterson (@petersontee) 's Twitter Profile Photo

IAB Tech Lab's Open Private Join & Activation (spec for clean-room-based ad targeting) is prob the most complicated topic I've done an explainer video on so far digiday.com/marketing/wtf-…

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Put together an explainer skit on Apple's Privacy Manifests to go with Seb Joseph's article breaking down the new requirement for app developers and ad tech firms digiday.com/marketing/wtf-…

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This week’s FOTV Briefing is all about what the teens, tweens and twentysomethings at VidCon had to say about how they spend their watch time. Plus early access to a video about their watch time habits digiday.com/future-of-tv/f…

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Some takeaways from interviewing a couple dozen-plus teens, tweens and twentysomethings about their video-watching habits during this year's VidCon digiday.com/future-of-tv/g…

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Part 2 of the interviews w VidCon's Gen Z attendees. This one's on how they look at TikTok vs. Instagram Reels vs. YouTube Shorts youtu.be/mKNNFVeEQc4

Tim Peterson (@petersontee) 's Twitter Profile Photo

Stoked for Kimeko M. to take over & round out the show’s marketing coverage. She’s a star. Wasn’t an easy decision to step away. Had a lot of fun interviewing folks & cohosting w Kayleigh Barber. But excited to have more time to work on making videos